Add images & project description

Everyone who is considering supporting your idea will come to this page in order to pledge, so make sure you clearly explain what your project is about - and don't forget to include appealing visuals.

Top Tip: People love pictures.

Your project page in 8 steps

“Add

Add your photo

Choose a photo that captures the essence of your project - make sure it's inspirational, high resolution and good quality. Include yourself if it’s relevant - people engage with people more than anything else.

Write a great project description

Write a great project description

Draw up a list of as many reward ideas as possible, no matter however extravagant they may be! The beauty of this is it provides you with a starting point. Once you've made a list get feedback to ensure you're on the right track.

About your project/organisation

About your project/organisation

Use this section to expand on your aim. Remember to include information about where you’re based, any key dates and links to your website and social media. Ask somebody who has never heard of your project to read this section for feedback. Do they understand it? If not, try to make it more clear and simple.

Why are you crowdfunding?

Why are you crowdfunding?

Tell people why you are crowdfunding and exactly what the money will be used for. It is really important to be transparent at this point as people will appreciate knowing how their money will be spent.

Testimonials and recommendations

Testimonials and recommendations

Include testimonials and recommendations from your supporters explaining why your project should get funded. If you’ve had any press exposure or celebrity support then mention it here too.

Rewards

Rewards

Explain your rewards and tell people about any conditions of shipping, when they can expect to receive the rewards and what discounts pledgers might be get. If at all possible make your rewards exclusive to Crowdfunder - this makes them feel more special and desirable.

About You

About You

Tell people who you are and your expertise in the subject matter. If applicable describe the team you’ve got helping you with the project, and their experience.

“FAQs”

FAQs

Try to pre-empt and answer any questions you think pledgers may have in advance about you project

Top tip: Include a few photos within your description to bring your idea to life.

Remember you can update your description once your project is live.