To produce a well loved, respected brand and luxury Xpresso Martini cocktail in an easily transportable, attractive glass bottle for the upper end of the market.
For those looking for that sophisticated, indulgent alcoholic cocktail with that rewarding caffeine kick for the perfect pick me up.
And of course to enjoy at parties with friends.
What is the Club Belmont Xpresso Martini?
We have created a Premium alcoholic ready-to-drink, transportable Cold Brew Coffee Xpresso Martini. Made with triple distilled small batch Polish recipe vodka, 24 hour cold brew Italian blend coffee beans and the finest coffee liqueur. Four perfectly blended ingredients, and that's it.
Served in an attractive little bottle - shake well & serve chilled.
Xpresso not Espresso
Called the Xpresso Martini because it is the reinvented thoroughbred version. We have done away with the espresso and created this cocktail with cold brew coffee for that dark, velvet taste.
Xpresso Martini trademark of Club Belmont.
Where the product is so far:
Fully developed recipe, The Xpresso Martini has gone through 96 batches of taste testing and has been rigorously tested in the lab. We have the prototype which has passed UK protocols, shelf life testing and nutrition testing. Labels have been designed waiting at the printers, all self funded so far.
Why we need to Crowdfund:
To create the first production run of lovely little bottles of this premium Xpresso Martini cocktail, so we can send you your delicious drinks, have the stock ready to get into stores and really kickstart the product into the UK market.
You will be the first people in the country to have this product in your hands!
We need your help to make it through the next stage.
This is an independent venture, with the drink created and produced in London, to be enjoyed all over the UK.
Who is Sam?
London Based, 32 year old mixologist & aspiring entrepreneur.
The brand story of Club Belmont Xpresso Martini as it stands:
I started this journey with a hobby in cocktail mixing at the age of 18, having parties and practicing my skills by testing, tweaking and serving my signature espresso shot. Experimenting with a range of ingredients until I came up with the perfect combination to perk up guests with a delicious drink and keep the party going. The enjoyment I get from sharing my drinks with friends has inspired me to bring a premium, take-with-you caffeinated cocktail to the masses. I realised that this is my passion. While I have worked in other jobs and industries, nothing has brought me more pleasure than sharing my cocktails with others. I’ve always been the kind of guy who is the first to make a round of drinks at a house party, either as my own idea or at my friend's request.
My dream is to one day see my products in a magazine on an airline for customers looking for that in-between drink, wanting that caffeinated pick me up beverage or an alcoholic travel drink with friends. Espresso martini seemed the perfect choice to attract customers with my first product line so I began to adapt my signature shot for guests to reinvent this classic drink.
I worked my way up through companies, collecting skills to run my own business one day. I've saved up over many years, pulling in skills sets from family members to take the plunge to start the Club Belmont company and go to market with a premium product.
Why this product has a place in the market/competition:
Cold brew coffee is a booming market, the discerning UK public enjoys a pick me up post work or pre-travel, larger companies have proven with research and product lines that transportable drinks have been very successful and that customers are looking for new products to drink over beer/wine/cider products available.
Why this will be different
The difference: caffeinated for that boost, premium, classic ingredients, transportable and can be enjoyed anywhere. It will be the only pre-made, chilled, transportable cold brew espresso martini cocktail on the market in the UK.
Thank you to Kate, film crew Mel & Max at Little Grand Road, Josh, Bex, Ria and Matt, everyone who has helped with connections or advice and anyone that believed in this.
Above: Actual Label Design