West london game will use the money pledged to setup a business that has a vision to increase the popularity of game meat and make use of this widely available food source. We will be sourcing game meat from the homecounties and initially selling it within west london where the business is based. In the future we aim to add in a stall at local markets and expand throughout london and surrounding areas.
Game meat is harvested from the wild for a number of reasons, mostly from crop protection and wildlife management activities as well as shooting sports. The population of Pigeons, rabbits and deer are controlled on arable land to protect a farmers crops to protect his livelihood. The resulting meat is completely wild and natural meat, no added substances have been used to speed up meat production. The animals are as free range and organic as is possible.
Not only is Game meat a sustainable food source, it has many nutritional benefits over other meat types as well. Venison is very high in protein and low in saturated fats and cholesterol.
It is West London Games promise to give 5% of profits to the BASC young shots scheme. This scheme promotes shooting for up to 16yr olds, increasing popularity and awareness and ensuring that all young shots are trained in safe handling and the importance of safety within these sports. This is a vital role in continuing sporting tradition that define the Great British Countryside.