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theTownCard.com will provide a loyalty mechanism for local residents whereby they can enjoy discounted prices often in the region of between 5-20%. A typical resident will pay in the region of £34 a year for their membership. The reason why I have adopted a local approach in tackling the issue of price perception is because local residents in tourist hotspots genuinely feel as though prices rise during the summer months. theTownCard.com offers a viable solution which pleases the residents by restoring faith in local businesses instead of flocking to national chains, and one which pleases business owners by increasing revenues for them.
I would hope that with the right investment the scheme can be rolled out in Falmouth as a trial within a few months.