WHAT IS THE PRODUCT ?
The Digital Cast is an online collection of photographic images, created specifically for use in illustration, visualization and digital art.
WHO USES THE PRODUCT ?
Architects, Illustrators and Designers from many disciplines need candid images of people in various styles of dress and appearance with which to populate rendered images in order to provide scale, context and a human appearance which connects with an audience.
HOW ARE THEY PRODUCED ?
Images are shot in High resolution digital RAW format and edited, optimised and placed on a transparent background, ready to drag drop and post edit into finished artworks.
All of the people illustrated are specifically chosen have consented to the use of their images and have been rewarded for their contribution to the Project.
WHERE ARE THE IMAGES AVAILABLE ?
Visit www.thedigitalcast.com to see all of the categorized images which are available on the site thus far.
More images are being added to expand the diversity of the offering.
The site operates as a shopping cart style purchase. Once the transations are completed, the images become immediately downloadable from a secure Amazon S3 server and can be saved directly to the users computer for immediate use and storage.
WHAT ARE THE BENEFITS OF THESE IMAGES ?
The images are very affordable either as single sales or as compilation purchases which include high volume discounts.The end user can be assured of no legal complications which can arise from use of unauthorised images.Users can save huge amounts of time on live projects by using these pre-edited images.The images are highly detailed and can be extensively post produced in Photoshop to make ajdustments to finished appearance.The images are fully legally compliant and can be used with no restrictions, unlike many of the traditional stock sites which place limitations and stipulations on usage in print and online material.
Other sites have been know to covertly capture images of pedestrians withough consent and publish them as legitimate and legal images.The responsibility for the legal use of images rests with the end user and not the producer. Use of illegally obtained images can end up in legal challenges for the missapropriation of a persons image.The Digital Cast gives users the peace of mind of knowing that the images are completely free of restriction and will cause no issues.
WHY DOES THE PROJECT NEED ADDITIONAL FUNDING ?
The product library has been indevelopment for three years now and needs to grow in order to stay relevant and diverse.
A percentage of the funding will be used to take and edit further images for inclusion on the site.
The remainder will be used for the purposes of promoting and marketing the product to the most appropriate audience using a variety of online tools and social media platforms. This will involve additional Staff support which will require labour costs.
WHAT DO I HOPE TO ACHIEVE ?
It is my goal to establish the Digital Cast as a company which acts as a supportive creative outlet, providing a valued resource to the Design community whilst acting in a socially responsible and accountable way towards the contributors of thier images. With your help, I can grow this business and create a more substantial product offering.