SUPERTREATS Healthy and Delicious Superfood Treats

Supertreats product family needs to grow! We need YOUR HELP creating a brand new healthy and delicious confectionery bar flavour.

We did it!

On 20th Feb 2017 we successfully raised £10,004 of £8,000 target with 67 supporters in 39 days

New stretch target

Huge thank you to everyone who has supported the project to date!

We have more rewards available and would like to continue the fundraise to see how far we can stretch it. Further funds will provide a larger proportion of our product development costs which are roughly £25,000 in total. 

All rewards will give you back more value that you put in. You also get to make the world a better place by contributing to creating a treat that is not only delicious but also good for you!


Supertreats – Goodness for kids. Joy for all.

Supertreats is a new food and beverage start-up on a mission to shake up the unhealthy status quo in the confectionary/sweet treats market.

Our first two products provide a healthy alternative to milk chocolate that taste just as delicious and indulgent, but are much better for you!

As we all know, standard confectionery treats are unhealthy, especially for children. They contain large amounts of refined sugar and can often contain artificial colours and additives as well. However, in the case of chocolate, this also contains potent stimulants, in the form of caffeine and theobromine.

Supertreats bars are made from superfood carob (instead of cacao), and are gently sweetened with coconut blossom nectar. They contain no refined sugar and, unlike milk, dark or raw chocolate, are caffeine and theobromine free. As well as being 100% natural and organic, they’re also ethically produced.

Supertreats bars fill the yawning gap in the confectionery market for sweet treats made with healthy ‘wholefood’ ingredients. They allow consumers who are passionate about healthy eating to also enjoy healthy treating!

Help create our new flavour and get rewarded!

The Supertreats brand was successfully launched in early 2015 and has grown steadily ever since. Our unique bars have proven a hit with both children and adults alike and they are now stocked by leading retailers such as Whole Foods Market, Planet Organic, As Nature Intended and Ocado. Their quality and taste has won high praise from customers and industry experts, with the head buyer of one large health and wellbeing retailer calling them “the best carob ever tasted”! 

We would now love to grow our product range with the addition of a delicious, new flavour. However, this is expensive and, as a small start up, we are at a disadvantage compared to large, established confectionery companies. This is where we need your help.

 We plan to raise £8,000 to develop and launch a new Supertreats taste. In return, we’ve created a selection of Super Rewards as a THANK YOU for supporting us (rewards worth more than what you contribute to our campaign, in terms of monetary value). Now that’s a true win-win for everyone!

Introducing our new flavour

Cheery Chia Orange is a delicious combination of our mouth-watering carob chocolate, pure organic orange oil and superfood chia seeds! With its succulent, sweet taste and unique chia crunchiness, it’s the perfect treat for all lovers of orange chocolate.

Tiny chia seeds are actually giants of nutrition. They’re rich in Omega-3 fatty acids, protein, fibre, various micronutrients and antioxidants. Organic orange oil is also loaded with health benefits and has been hailed as having anti-inflammatory, antiseptic and immune-boosting qualities. It’s also acclaimed as a natural mood lifter, helping to alleviate depression, anxiety and chronic fatigue.

Like our other carob bars, Cheery Chia will taste fantastic but will also be totally good for you. It won’t contain any caffeine or refined sugar and will be packed with wholesome goodness.

We hope you like our pitch and our proposition, and that you’ll support us on our mission to help change the treating habits of a generation.

Detailed Reward Descriptions

Get £5 Reward

You’re Super! – Personal thank you and 10% off our products!!!
A personal thank you email with a 10% off Amazon discount code (on Supertreats products).

Get £12 Reward

You’re Superb! – Personal thank you, 10% off voucher, 2 x 40g bar Supertreats intro pack and 2 x 40g Cheery Chia bars!!!
A personal thank you email with a 10% off Amazon discount code (on Supertreats products) PLUS an intro pack of 2 x 40g Supertreats bars posted to you after the campaign has ended PLUS 2 x 40g Cheery Chia bars posted in the spring when manufactured.

Please note that for international deliveries, all bars will be shipped together in the spring.

Get £25 Reward

You’re Super-duper! – Personal thank you, 15% off voucher, 2 x 40g bar Supertreats intro pack PLUS a 12 bar box of Cheery Chia bars (RRP for bars £27.86)!!!
A personal thank you email with a 15% off Amazon discount code (on Supertreats products) PLUS an intro pack of 2 x 40g Supertreats bars (RRP £3.98) posted to you after the campaign has ended PLUS a 12 bar box of Cheery Chia (RRP £23.88) posted in the spring when manufactured.

Please note that for international deliveries, all bars will be shipped together in the spring.

Get £45 Reward

You’re Supersweet! – Personal thank you, 15% off voucher, 2 x 40g bar Supertreats intro pack and two 12 bar Supertreats boxes (Cheery Chia and Silky Milky) ((RRP for bars £51.74)!!!
A personal thank you email with a 15% off Amazon discount code (on Supertreats products) PLUS an intro pack of 2 x 40g Supertreats bars (RRP £3.98) posted to you after the campaign has ended PLUS 2 x 12 bar boxes of Supertreats (Cheery Chia and Silky Milky - RRP £47.76) posted in the spring when Cheery Chia manufactured.

Please note that for international deliveries, all bars will be shipped together in the spring.

Get £65 Reward

You’re Supercool! – Personal thank you, 20% off voucher, 2 x 40g bar Supertreats intro pack and three 12 bar Supertreats boxes (Cheery Chia, Silky Milky and Merry Berry) ((RRP for bars £75.62)!!!
A personal thank you email with a 20% off Amazon discount code (on Supertreats products) PLUS an intro pack of 2 x 40g Supertreats bars (RRP £3.98) posted to you after the campaign has ended PLUS 3 x 12 bar boxes of Supertreats (Cheery Chia, Silky Milky and Merry Berry - RRP £71.64) posted in the spring when Cheery Chia manufactured.

Please note that for international deliveries, all bars will be shipped together in the spring.

Get £110 Reward

You’re Superfan! – Personal thank you, 3 x 20% off vouchers, 2 x 40g bar Supertreats intro pack and five 12 bar Supertreats boxes (2 x Cheery Chia, Silky Milky and 2 x Merry Berry) ((RRP for bars £123.38)!!!
A personal thank you email with a 3 x 20% off Amazon discount codes (on Supertreats products) PLUS an intro pack of 2 x 40g Supertreats bars (RRP £3.98) posted to you after the campaign has ended PLUS 5 x 12 bar boxes of Supertreats (2 x Cheery Chia, Silky Milky and 2 x Merry Berry - RRP £119.40) posted in the spring when Cheery Chia manufactured.

Please note that for international deliveries, all bars will be shipped together in the spring.

Get £500 Reward

You’re Superperson! – “Tea Tox” Champagne Afternoon Tea in 5* Brown’s Hotel in London with Virpi Venho-Jones, the founder of Supertreats, more than £330 worth (RRP) of products and 3 x 25% off vouchers!!!

3 x 25% off Amazon discount codes (on Supertreats products) PLUS an intro pack of 2 x 12 bar boxes of Supertreats bars (RRP £47.76) posted to you after the campaign has ended PLUS 12 x 12 bar boxes of Supertreats posted in the spring when Cheery Chia manufactured (4 each of Cheery Chia, Silky Milky and Merry Berry) (RRP £286.56) PLUS a “Tea Tox” champagne afternoon tea in the five star Brown’s Hotel in London with the founder of the company. Includes up to £50 worth of travel to London, if required.

Get £1,000 Reward

You’re Superstar! – Product development session with Supertreats management team in London followed by lunch at the Farmacy restaurant, more than £330 worth (RRP) of products and 10 x 25% off vouchers!!!

10 x 25% off Amazon discount codes (on Supertreats products) PLUS an intro pack of 2 x 12 bar boxes of Supertreats bars (RRP £47.76) posted to you after the campaign has ended PLUS 12 x 12 bar boxes of Supertreats posted in the spring when Cheery Chia manufactured (4 each of Cheery Chia, Silky Milky and Merry Berry) (RRP £286.56) PLUS a product development session and lunch at the Farmacy restaurant with the management team in London. Includes up to £75 worth of travel to London, if required.

Get £5,000 Reward

You’re Superhero! – All expenses paid trip for two people to Valencia, Spain, to learn about carob and how it is grown, more than £330 worth (RRP) of products and 10 x 30% off vouchers!!!

10 x 30% off Amazon discount codes (on Supertreats products) PLUS an intro pack of 2 x 12 bar boxes of Supertreats bars (RRP £47.76) posted to you after the campaign has ended PLUS 12 x 12 bar boxes of Supertreats posted in the spring when Cheery Chia manufactured (4 each of Cheery Chia, Silky Milky and Merry Berry) (RRP £286.56) PLUS an all expenses paid trip guided by a management team member for two persons to Valencia in Spain to learn about carob and how it is grown. Travel from any part of the UK included.


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