Wildcraft Brewery

Artisan brewing company Wildcraft Brewery is toasting its success after raising more than £20,000 with Crowdfunder.

And now it's been chosen to receive another great marketing boost thanks to online printer instantprint.

The Rotherham-based company is working with Crowdfunder to identify inspirational Crowdfunder projects.

Each month, through its Instant Love giveaway, it's donating a stack of marketing materials to help one brilliant idea grow.

Wildcraft, based in Norfolk, impressed instantprint immediately when it inspired 331 backers to get behind its plan to create incredible craft beers using local, foraged ingredients.



Its beers are vegan, and it asks customers which ales they'd like to see in their local pub and it's determined to give back to the land.

It also lays on tours of its micro-brewery, which offers brew-day experiences, holds regular tastings and will be the only brewery in Norfolk with a distillery next door.

Wildcraft launched its crowdfunding campaign with rewards ranging from an inscription on its wall of fame to a case of ales delivered on each investor's birthday and bottles of its foraged fruit spirits.

More generous pledges gave backers the chance to become a master brewer for the day and landlords the opportunity to brand their own beer for their pub.

Some great feedback has been received from some high profile names such as chef Galton Blackiston, who runs nearby Michelin-starred Morston Hall.

He called the flavours of Wildcraft's invitingly-named brews like Wild Bill Hiccup, Wild Thing raspberry wheat beer and Wild Eye PA "great and distinctive", and the name soon spread.

In just 63 days, Wildcraft had the £20,000 it needed to convert a run-down brick barn into a brewery.

Almost £2,000 of over-funding it won will allow it to start investing in a water filtration plant to recycle the eight pints of water it takes to make each pint of beer, install solar panels and buy composters to turn waste grains into nutrients for the crops it grows to make its ales.

Jon Smith is marketing manager at instantprint.

He was impressed with Wildcraft's ethos of using ingredients with provenance.

"We're big craft brewery fans in the office," he said. "But we also love the idea that this is a local brewery in an industry dominated by the big boys.

"We're delighted to be working with them and partnering with Crowdfunder.

"Crowdfunding gives really good opportunities for small business to develop new projects and campaigns and Crowdfunder have been brilliant to partner with.

"They're receptive, responsive and are always coming up with amazing ideas."



Wildcraft is aiming to become carbon-neutral and off-grid capable in the next five years, as it strives to rival international brewing sensation Brewdog in its success.

As it works towards its goal, all of its energy will be green renewables and it has pledged to continue to pioneer new energies and technology.

"We're passionate about only using locally sourced ingredients and our customers will play a massive part in foraging, growing and providing the ingredients we use," said Mike Deal, who founded Wildcraft with business partner Mark Goodman.

"Crowdfunder has really boosted our profile and the instantprint offer is going to help us boost that even further.

"It'll help us bridge the gap between crowdfunding and actually launching."

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