Michael and Ilana are the team behind Snact; working together to create a greener, fairer and generally better food system.
Michael and Ilana pooled their shared interest in food and sustainability to form Snact, after deciding that "making fruit jerky beats sitting behind a desk all day."
Over 9 months, the duo researched technologies, developed processing techniques, tested their product and shared their idea with as many people as possible.
Once confident that it was ready for enjoyment by the masses, Snact launched its Crowdfunder campaign and 273 happy 'Snactivists' gave them the vital boost that it needed to grow.
Teaming up with charities, small businesses and individuals who are making sustainability and ethics cool and classy, the rewards on offer from Snact were difficult for their audience to pass up.
Pants to Poverty, Ceridwen Buckman (author of Street Food: Urban foraging and world food), Rubies in the Rubble and roaming restaurant Mazi Mas, amongst others, all contributed to the success of the campaign.
Snact was the first project to arrive at Crowdfunder as a result of our link up with Enterprise Nation.
At the launch of the partnership, Enterprise Nation’s Emma Jones said: “The UK is known for creative entrepreneurs with great business ideas.
By opening up the combined forces of Enterprise Nation and Crowdfunder to these ideas we can help even more entrepreneurs to turn their passions into great businesses.”
So, how has running a campaign with Crowdfunder helped Snact and what can your supporters expect to see in the near future?
"Crowdfunding was an amazing experience for us. Aside from raising the funds we need to get the Snact ball rolling, it's given us a boost in confidence on what we're doing and raised awareness of Snact.
"We're going to use the money in several ways. First off, part of it will go to making plenty of Snacts for all our supporters!
"The rest is going towards setting up a bigger and more reliable process to make snacts, setting up our direct sales models and more promotion.
"The latter will involve us handing out a lot of free snact samples for people to taste, so look out for us on London streets in the next few months!"
Innovative, groundbreaking, entrepreneurial; Snact is the perfect example of the way in which great ideas can make a difference thanks to the power of the crowd.
As the Snact team say, when little actions come together they can make something bigger than themselves and that, in essence, is what crowdfunding is all about.
• Visit Michael and Ilana's project page to find out more about Snact