What is SMARTIFY
Ever been to a gallery and struggled for more information about the artwork? Had to forfeit your retina display and Hi-Fi noise cancelling headphones in favour of a second-hand audio guide and a pre-selected tour? Using advanced image recognition, SMARTIFY provides access to inspiring audio and video commentary, straight to your smartphone.
How it works
Simply scan the pieces you love and uncover stories behind the artwork and the artists themselves. Use each scan to create your own tour of the exhibition, whilst building your very own, personal art collection.
SMARTIFY's mission is to create meaningful connections with art, whilst enriching the creative community as a whole.
What makes SMARTIFY special
As a team of art enthusiasts, we aim to transform exhibitions into tangible, long lasting experiences, addressing the current pain points experienced both inside and outside galleries. SMARTIFY also enables the curators behind the exhibitions to learn more about their audience. By understanding which pieces attract the most attention, content can be created accordingly to encourage further exploration.
Want to see it in action? Here is a short demo of the app in use at The National Portrait Gallery. https://www.youtube.com/watch?v=BZK9Hr_opV8