Cheltenham Town are working together with the Robins Trust, Gloucestershire Live and Crowdfunder to raise £55,500 to install a new ADI.TV digital scoreboard at the LCI Rail Stadium.
To achieve this we want local businesses, sponsors, supporters and former players to come together during this new Crowdfunder to play a part in something very special for the football club.
Simply put, we don't have the funding to fulfil the project which is important to the club on a number of levels.
We've seen in the past what Crowdfunder can do, so we thought we'd come back and try something different.
We want to use crowdfunding to 'pre-sell' digital advertising to local businesses and sponsors, and ask supporters to help play a part in securing a vital revenue source for the playing squad and club.
Our target is ‘all or nothing’ meaning we have to hit it to receive the money. Nothing leaves your bank account unless we reach our target so that means we need to all work together to make it happen!
Did you know?
This is the first time a Football League club has turned to crowdfunding to raise money like this.
Clubs including Bath City (almost £350,000), Grimsby Town, Chester City and FC United of Manchester and have already raised well over £500,000 for facilities and playing budgets through Crowdfunder.
Last season Grimsby Town supporters raised more than £110,000. We may have beaten them four of the last five times on the pitch, but can we get near them off it?
A fitting tribute to dear friend and long-serving director Colin Farmer, who started this project
To name the British Heart Foundation as the scoreboard's first 'charity of the year'
To secure a vital new revenue stream for the club for years to come
To add to the atmosphere at the LCI Rail Stadium on matchdays
To re-engage with the local business community
The scoreboard at the LCI Rail Stadium fell victim to the horrendous weather conditions in February 2014, and was unable to be repaired.
This is something we have wanted to do since then and our dear friend and club director Colin Farmer was the man to get the ball rolling. He's pictured below (on the right) in conversation at Altrincham last season.
Sadly he was unable to complete the job for the stadium where he made such a mark.
Through Crowdfunder we hope to finally install the scoreboard in the corner of stand named in Colin's honour and the Hazlewoods Stand.
It would be a fitting tribute to a great man, and we'd like the British Heart Foundation to be our first ever ‘charity of the year’ with all the exposure that comes with it.
The digital scoreboard would provide an important revenue stream for the club which will be channelled into the playing budget. It’s a vital part of the club’s future growth.
It will also improve the atmosphere on matchdays for fans, who have stuck behind the club in thick and thin.
This about the town getting behind the club and playing a part in its future.
First it's important to remember that this isn't charity. We're not asking for donations – we want to give something back too. There are so many ways to help support this Crowdfunder project and everyone can play their part. It's important to us that local businesses, sponsors and supporters all work together towards a common goal – a brand new scoreboard. Everyone involved should get something back for their support.
- Advertise your company for a FULL SEASON
We want local businesses and sponsors to take advantage of the new scoreboard by buying season-long advertising space. The new scoreboard has the ability to play video and display your bespoke artwork meaning you can reach our supporters in a compelling new way on matchdays. Here is a list of the full season packages (based on minimum of 24 matches):
Scoreboard sponsor – one season, includes exclusive in-play advertising £10,000
Birthday sponsor £2,000
Goals sponsor £5,000
Corner sponsor £3,000
Team news and substitutes sponsor £3,500
Stats sponsor £2,000
Social media sponsor £2,400
Attendance sponsor £1,200
Buy the scoreboard – four-year sponsor £56,000
- Spread the word
Help us promote the campaign through your social media channels, and we'll give you a shout out on Twitter to our 45,000 followers. Every share is worth a handful of pledges to us.
- Offer rewards
If you or your business want to take part in our campaign there is another way you could help, by giving us some rewards to offer our supporters. They could be products or services. In return we'll make sure your company is added to this page and say thanks on social media.
- Get a great reward
We know that supporting your local club all adds up, but we want our fantastic supporters to play their part through Crowdfunder. Pledge in return for a great reward on the right-hand side of this page. For example:
If only 1,000 fans (less than half of the crowd for our recent FA Cup match with Crewe) join our permanent Crowdfunder Wall of Fame on The Colin Farmer Stand for £25 (little more than a match ticket) we'll raise £25,000 towards the new scoreboard. It's all-or-nothing, so you only pay if we hit our target, and you could win a pair of season tickets.
Make some noise!
Each time you share our campaign page on social media it's worth £10 to the cause.
- The Gaffer's office
Pay your boss a visit and ask them to get involved in this – we want to get as many businesses as possible involved now and in the future.
Model: Virtuality LED screen
Resolution: P12 pixel pitch
Size: 4480 x 2560mm (12 square metres, made up of 4 x 3 320mm tiles)
As one of the world’s leading and most established names in stadium display and broadcast solutions, ADI bring an unrivalled mixture of knowledge and experience to every installation. Pictured below is a range of very similar sized Virtuality screens including those recently used by Team Sky and Wimbledon (note we are not crowdfunding the mobile equipment).
- Digital products in over 60 UK football grounds
- Unrivalled experience - ADI installed UK football’s first LED screens in 1997
- Virtuality - UK sport’s leading LED screen technology
- Fully installed solutions using ADI in-house teams
It's important to be transparent about the full costs of installing this scoreboard at the LCI Rail Stadium. On top of the installation we will need to undertake some structural work to accommodate the scoreboard.
- ADI.TV scoreboard: £37,000.00
- Structural work: £16,000.00
Steel fabrication and delivery £7,500.00
Steel erection (crane access) £2,000.00
Galvanised steel (extra over) £2,000.00
Form 2 plinths in reinforced / shuttered concrete £1,500.00
Amend steel at end of Wyman's Road stand £1,500.00
Design responsibility £1,500.00
- Crowdfunder fee and payment providers (5%): About £2,500, depending on final total
- TOTAL: £55,500
It has a potential revenue of almost £600,000 over the course of the next 10 years, based on an income of more than £2,000 a match. The club would be in a position to bring roughly £60,000 extra a season. That represents a 1,696% return on this crowdfunded investment. Forecasted income:
- Match revenue: £2,734.78
- Match profit: £2,227.54
- Seasonal revenue: £62,900.00
- 10-year revenue: £629,000.00
- 10-year profit: £594,000.00
If we're successful we intend to complete the purchase of the scoreboard in December and begin the installation in the new year. We'll make sure our supporters are fully updated on its progress because these timescales may move for logistical reasons.
The following businesses have supported our campaign and we're proud to be working together on this project.
Give them a shout and say thanks on social media! Or get in touch if you want your company to be part of our campaign.
If we get enough support our friends at ADI.TV will be visiting LCI Rail Stadium to showcase the scoreboard one day in November and we want local businesses, sponsors and supporters to join us. It will be an opportunity to see for yourself how it works and what it is capable of. You're all invited, and we'll be sharing the details when they have been confirmed. Watch this space!
We welcome Portsmouth to the LCI Rail Stadium on Saturday 19 November and this year it will mark the return of Retro Kit Day.
All supporters are invited to roll back the years and wear their old shirts to the match and this time around, we have something extra special planned.
We are working with the British Heart Foundation on this campaign, making them our first ‘charity of the year’ in Colin’s memory and giving them exposure on the scoreboard on matchdays. There will also be a bucket collection on the day on the Portsmouth game as part of what we’re doing.
We have loads of old shirts given by a number of ex-players to use as exclusive rewards for our Crowdfunder. We've been on the phone to them all and they've rallied around to support the cause.
They've handed over match-worn shirts, rare items and three play-off winners medals. The final list will be confirmed but so far we have:
- John Finnigan's winners medals from the 2002 and 2006 Play-Off Final wins in Cardiff
- John Finnigan's framed programme and pictures from 2006, signed also by John Ward
- Scott Brown's framed shirt and medal from the 2006 Play-Off Final win
- Kayode Odejayi, Steve Book, Craig Armstrong, Brian Wilson, Steve Guinan shirts
- Jonjo Shelvey shirt from the Newcastle United v Cheltenham Town match in September
- A handful of match-worn shirts from last season's Champions, signed
Keep an eye for more information nearer the time about how to pledge for these. And watch out for plenty more rewards that we'll be adding over the next four weeks.
If you can help on that front, or you want to find out more about our campaign drop us a line at firstname.lastname@example.org. Not only do we want to install a new scoreboard but we want to bring together the local community behind the club. Come on your Robins!