Rydal Lodge hotel dates back to the 16th century. It is a 7 bedroom hotel with coffee shop located in the small hamlet of Rydal in the Lake district. We are looking to purchase the lease and develop the hotel (which is currently operating on a B&B basis) to one which serves breakfast, lunch and dinner via it's restaurant and coffee shop. Our target audiences are people with a historic interest in Wordsworth and passing walkers who frequent this area as the hotel is at the start and end of numerous very popular walks. We aim to modernise the bedrooms and bring the hotel up to date with 21st century living, whilst maintaining all of it's historic character and charm.
The market is clearly divided into two sections:
1) visitors from the UK who go to the lake district to walk the beautiful walks and view the stunning breathtaking scenery it has to offer. These are split into short and long stay visitors, short being 2-3 night stays and long anything above that. These visitors also take in the many historic interests the area offers.
2) Visitors from abroad come mainly for the historic connections such as William Wordsworth and Beatrix Potter. China and the far East market is growing in the region at a very speedy rate. This is an area we are looking to develop with a USP that William Wordsworth stayed at Rydal Lodge.
We are constantly looking to develop new ideas that will bring new and repeat visitors to the hotel (once we have it). Currently we are developing:
* Bespoke stays promoted to the Chinese market
* Increased marketing and development of the coffee shop to attract more passing trade
* Develop close ties with Universities and their Literary societies and run workshops for students
* Link with Dove cottage and Rydal Hall (Wordsworth museum and home) to create bespoke visitor experience
* Develop links to Beatrix Potter museum
n the short term our objectives are to develop out of season occupancy rates via tourism from China, University and specialist literary societies.
Introduce package deals 'stay & visit package' to stay at the hotel and receive discounted entry to Dove cottage, Rydal hall and Beatrix potter attractions.
The current owners are operating the hotel with only minimum occupancy as they are very close to retirement and both being 70 years old and thereabouts want to take things a little easier. The coffee shop is very new and not used very much but can be extended onto the front lawn of the property giving al-fresco casual dining for guests. The hotel is located at the start and end of several of the most popular walks in the lake district and attract numerous visitors throughout the year. With additional signage a large number of these visitors will frequent the coffee shop.
Several coaches drop off visitors to the area every day and ag