The aim is to maintain the presence of our local shops in our communities by linking them together as a network-based online supermarket.
Poptotheshop.co.uk is a live website that I would encourage people to take a look at. You will see that it resembles a supermarket's website (insofar as the categories are similar and the products are what you expect to find when placing a grocery order). The major difference being that the prices displayed are ones you will find in your local corner shops.
I have spent months working on this project, researching prices in various areas of Manchester (paying particular attention to areas where local shop presence is diminishing) and have become convinced of an unintended mantra of 'it could work because it would work'; based in no small part on the discounted (when compared to non-offer prices in supermarkets) products available, with a 'padding-out' of available options coming from wholesalers.
Once established, I would implement a further system whereby a customer would be rewarded with a voucher they could redeem in participating shops (thus enabling them to be both virtual customers and actual customers);and for 50p to be placed into a community 'kitty' for every £30 spent. The latterof these is explained (slightly) better on the website.
Whilst I have suggested £10, 000 as a fund raising target,I would be much happier to be approached by people offering their expertise, or their existing business supplies. By this I mean that I am more than aware that the website requires professional development, and I would require refrigerated vans (to name but two areas needed). I would much rather people think 'I believe in this, so I'll help' to allow for this to become what I am convinced it would become.