An effective, easy to use budgeting app with notifications of income & outgoings

Project aim

An effective, easy to use budgeting app with notifications of income & outgoings

About the project

To launch the Debt Expert digital App as a productive easy to use mobile application; that provides the simplest, most effective money management tool, effortlessly incorporated into daily life.

The need to alleviate general deprivation, household poverty & childhood poverty created by unhealthy levels of personal debt is our primary objective. The need to react positively and constructively to a decline in 3rd sector services that are reliant on (ever decreasing) funding as revenue. The need to reduce the negative consequences within the local community of the above detailed household poverty issues. And finally, the need to provide a self-sustainable digital support tool to those who are most likely to benefit from it; and those most likely to use it.

The need to alleviate general deprivation, household poverty & childhood poverty created by unhealthy levels of personal debt is our primary objective. This objective is in conjunction with the need to reduce the negative consequences within the local community of the above detailed household poverty issues. To achieve this we are looking to launch the Debt Expert digital App as a productive easy to use mobile application; that provides the simplest, most effective money management tool, effortlessly incorporated into the daily lives of those most in need. It is the introduction of this productive money management tool, which is specifically designed as an easy to use App, on a device that is literally in the hands of the targeted user that will enable the much needed relevant, productive advice and money management procedures. In summary, it is the right tool, to perform the right job, all of the time.

The need to provide a self-sustainable digital support tool; to those who are most likely to benefit from it and those most likely to use it. This objective is in conjunction with the need to reduce the economic strain on 3rd sector funding. It is the undeniable and continued cuts to 3rd sector funding that are negatively affecting those in our primary target group. The Debt Expert App is self-sustainable via its purchase cost to the user. This monetary cost is part of the psychological process to motivate the user to continuously engage and utilise the App productively. If it is provided free of charge it may subliminally register with the user as something of little or no value. When they have to make the nominal payment, it only serves to promote its usage, as the purchaser will be looking to achieve their much sought after ‘value for money’.

 The Debt Expert App is a component part of a new social franchise funding model that is sustainable by its own revenue generating capability. This funding model is in answer to the evaluation report of the Sustainable Debt Advice Project Pilot in 2014 and a new, transparent model to fund future debt advice. Our preliminary targeting will be with a laser focus of geographical areas suffering the most negative consequences within the local community of the above detailed household poverty issues. As the financial self-sustainability has been proven in each location; we will use each example to promote the Debt Expert App to other geographical locations with an aim to enhance the programme to a national roll out. The accessibility of the service via the Debt Expert App enables an ease of introduction throughout the UK.

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