Cornwall Pasta Co.

Perranporth

Unsuccessful


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Aim

Cornwall Pasta Co. will be a mobile Pasta and Salad Bar serving hot and cold pasta with delicious homemade sauces and freshly made scrumptious salads with various toppings. We will source our ingredients from local suppliers wherever possible and at least 60% of our packaging will be bio-degradable. We aim to target out of town workers at lunchtime on industrial estates and business parks. Our other target areas will be food markets, local festivals, outdoor shows, and annual events. There may also be a possibility of looking at residential areas to serve evening meals and through the summer.


Project owner cancelled project. 

Hi there, my husband Matt and I, Kristiana would like to tell you about an idea we have for a mobile catering business. This is a dream we have had for a few years and now that our children are older we have decided that it's time to take the plunge. Being responsible for our business and they way we run it will be a huge change in the way we live our lives. W can can be creative and innovative without have to run it by “the boss” and we can can be flexible with our children which at the end of the day is the biggest reason for this business start up....apart from making money of course!

Through our own market research, social media following and general feedback we can safely say that there is a gap in the market for our product and service. Of course there are many other fast food choices available and yes, you can buy pasta pots and prepared salads from supermarkets but our unique selling point is that we source fresh ingredients, prepare the food ourselves without using additives, extra salt, fat or preservatives and we sell it to the customer within 48 hours of preparation. Any food not sold after this self imposed time-scale will be donated to local Homeless Shelters or Soup Kitchens.

Our Menu is simple but effective incorporating all the flavours and extras you would expect with Pasta or Salad. The recipes are our own and have been tried and tested on our children, friends and family...with much appreciation. Healthy eating is a huge factor in our household, having 3 children and getting them to eat nutritious and filling food can be tough but as we have found over the years...everybody likes Pasta. The benefits are endless and according to scientific research it has a low Glycemic Index which can help with weight management, controlling diabetes and keeping energy levels high.

After reading a report by Bupa entitled “Reclaim the Lunch Break” Which states that over 6 million employees don't leave their desks for lunch resulting in loss of productivity causing companies to lose nearly £50million a day. This is why we will emphasise targeting Industrial Estates and Business Parks to get the employees out their workplaces and eating a healthy lunch. As this report also advocates that Pasta and Salad as two of the key basic food groups to be eating at lunchtime as they digest slower, making you feel fuller for longer increasing energy levels and therefore increasing productivity....win, win really!

Apart from targeting businesses we will also be promoting ourselves at local festivals, food markets, carnivals, regattas and all other annual events that we can. We would also look at pitching up at beaches during the summer period so that when families walk off the beach tired and hungry we will be waiting to serve them. Residential areas are another possibility as we can target them around the evening meal time. So when Mums and Dads get home from work worn out or lacking inspiration we can provide them with a nutritious and tasty family meal deal.

With the help of your funding we will buy a mobile catering van and kitchen equipment, food stock, uniforms, and cover other associated business start up costs such as marketing and advertising, membership to trade organisations, licenses and permits. Once we are up and running we will obviously get to know our markets and want people want, hopefully we will make a positive impact and customers will want more. We certainly have more ideas waiting to be developed over the next few years. Our biggest aim is to build our brand name and become a high street name with outlets serving city centre workers, shoppers and students. Becoming high street would mean we could then employ and create more revenue for the Cornish Tourism Industry.

An example of our lunch box packaging

Because we will be eternally grateful to you for funding our business we will reward you accordingly. As well as being a part of an exciting new venture you can expect material gains in the form of discount vouchers, sauce samples and food hampers. That's not all... 2 lucky funders will get the opportunity have us cater for them at an event they are hosting (subject to availability, event size and locality) who pledge £2000 or more.

Thank you for taking the time to read our pitch...please go and take a look at our website, follow us on Twitter and like us on Facebook. If you would like to know what your money will be used for, please take a look at our Funding Breakdown. http://www.crowdfunder.co.uk/uploads/projects/Funding-Breakdown.pdf

http://www.crowdfunder.co.uk/uploads/projects/community-charter.pdf



This project closed unsuccessfully on 3rd June 2013


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