Head Up Display Device Project

A Business project Town Centre, Shropshire

Head Up Display Device Project

The HUD is a smart, portable, completely wireless head-up display (HUD) system that works directly with your smartphone app or GPS

  • How does it work?

The HUD is a smart, portable, completely wireless head-up display (HUD) system that works directly with your smartphone apps, such as Google Maps or Sygic, or specially created app for the device to present the most useful driving-related information. Crisply reflected on to on your windscreen without any plastic film or cover, you see navigation, current speed and speed limit, nearby gas stations, mechanical notifications and much more. 

  • What parts and components are required?

The parts that been used with the other HUD devices and I think will be the main components we may need are:

         Optical Bench

         Display aperture

         Bearing mounting

         Holders

         Light reflector LED PCB

         Holding down clap

         Display assembly

         Holders

         Few Housings

         Housing cover

         Few mirrors  

(As you can see on the pictures you can find as attached, it’s complex technology, but what I want to create is different than what already have on the market. That’s why I need good team with product engineer, product designer, graphic designer and product developer)

  • How is it used?

If you’ve been to an Audi, GM, or Mercedes Benz dealership in the past year or so, you probably already know something about HUDs thanks to the salesman who tried to add it on top of your package. For now, the most widespread use of HUDs is being deployed in new car models like the 2016 Audi A7, the Mercedes S55, and a dozen or so vehicles under the GM umbrella.

These are HUDs that are already installed as a part of the car, which means they can pull data from everything that’s actually happening from inside the engine in real time, without the need for any GPS-assisted guesswork.

If you’re in the market for a new car and have the option to go for a factory-installed HUD, generally the add-on won’t run you more than a few hundred extra, and is most certainly worth the cost. Unlike current third-party HUDs or HUD apps, an in-car HUD can easily be linked to the Bluetooth on your dash to gather up notifications that might otherwise distract you from traffic.

  • What problem does it solve, and how does it solve it?

The head-up display reduces driver distraction and increases driver safety.

The HUD technology was originally developed by the military for fighter pilots, who could see target data and other important information without looking down. But now the technology has entered into the automobile sector and is something we’re going to be hearing a lot more about…

On the road everything can distract you from the attention on the road, from vehicle speed and turn-by-turn directions, friendly calls to incoming text messages or the name of the tune bumping on the radio.

The fact that the HUD can show all that on your front windscreen wile you driving can save someone’s life, because you need no more than 1 second to miss the bicyclist who lost the control of his bike and that can change not only yours, but someone else too. I believe the HUD device will make our roads safer by keeping drivers from fumbling with their smartphones while driving, or even having to look down at their instrument panel. With the projected image on your windshield, the theory goes, you’re able to keep your eyes on the road.

Indeed, on any given day, Distracted.gov estimates over 660,000 vehicles are being driven by someone using a hand-held cell phone. This all too frequently, and often tragically, results in accidents.

A second part of the HUD business proposition may be a pragmatic one: people are going to be using their phones anyway, so this is a better alternative.

But the question is: is it?

Hands-free technology and voice-activation software have equally been touted as benefits for the same reason: users can keep their eyes on the road. Yet, both voice-activation software and hands-free are not panaceas.

According to a new market research report published by “MarketsandMarkets, the heads-up display space is expected to reach $1.3 billion dollars in five years. (It should be noted this projection isn’t limited to automobiles but also to such other segments as aviation as well.

New head-up displays could change views for drivers and the industry

Head-up displays with “augmented reality,” the technology that employs much of the windshield as a display area for data and images, is poised to significantly change how drivers see the road. Continental AG says it has lined up a production contract to supply its new HUD technology for an unnamed customer in 2017. 

Read the full article at autonews.com

  • What are the most important features for the invention?

In the near future augmented reality head-up displays will help to make driving even more comfortable and safe. This generation of HUDs supplements the exterior view of the traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. The augmented reality head-up display differs from a normal windshield-HUD since the reflected information appears to be part of the driving situation itself. When navigating, for example, a virtual symbol inserted precisely into the exterior view marks the route that the driver should follow on the road ahead

The windshield projected head up display is an advanced technology that is offered as a standard feature in some luxury cars and an optional feature in various other segments. The North American windshield projected head up display market is estimated to record the largest market size, and is projected to grow from 502.9 thousand units in 2016 to 1,745 thousand units by 2021. Europe is estimated to constitute the second-largest market, followed by Asia-Pacific. Tier-1 suppliers such as Continental AG, Nippon Seiki Co. Ltd., and Denso Corporation are focusing on cost reduction to enable this feature to be incorporated in lower priced models.

The report covers all the major players in the automotive head up display market, including companies such as Nippon Seiki (Germany), Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), and Visteon Corporation (U.S.).

It analyzes the automotive head up display market, in terms of volume (‘1000 units) and value (USD million). It explains the qualitative and quantitative aspects of the market on the basis of region, application, and head up display type from 2016 to 2021.

  • What are the most important technical parts of the invention?

With the Continental Technology Compared with the windshield-HUD, the distance to the visual display of the Combiner-HUD is marginally shorter, between 1.5 m and 2m, which means that the driver’s eyes have to adjust slightly more to the shorter distance compared with the windshield-HUD.

The engineers from Continental call “the combiner” the plastic cover who is used from every HUD device so far to optimizing the optical properties and make the projection on the windshield better.

But what I really want is to create HUD device without “the combiner” (the plastic cover) and to be with the same quality as it if it was with “the combiner” That will make the HUD device a lot easier to be installed and removed (if the owner doesn’t like it) at any time.