Updating your project
From your Crowdfunder project page you can send ‘updates’ to keep your supporters in the loop. It’s the best way to keep in touch with everyone, make them feel valued and excited about the campaign. Include a shareable graphic or bit of text that you can ask your backers to re-post to their own contacts.
It’s also a brilliant way to show newcomers that you’re active and engaged – make them want to join your crowd!
Each project update you send out will land in every backer’s email inbox, so try to keep to sending just one or two updates a week. It’s fine to send a few more at the end when things can move very quickly – keep on top of the excitement. Use a mix of text and images to encourage your backers to share the message.
In a recent survey, 84% of Crowdfunder supporters said that receiving project updates is important to them. Keep your supporters up to date and build stronger relationships for the future.
Read more in our packs for Planning, Creating and Running your project.