Using social media
Social media is another heavy-weight crowdfunding tool that can hugely impact your campaign’s success, if you use it well. Most of us are pretty familiar with various social media platforms and use it to stay in touch with friends, share photos, find jobs or even just stay up to date with the latest hashtag trends.
If you haven’t set up a Facebook page for your business yet, now is the time! Add a strong profile picture, pre-load a few interesting posts, then invite everyone you know to like it. You could even run a give-away competition to drive likes before launch.
Mix it up
Post a variety of different types of content; stories, testimonials, videos, infographics, stats, jokes, progress towards your target, behind the scenes updates and any new rewards that have been added will keep your posts interesting.
Always include an image, video or link – posting with plain text alone is a big no-no in 2017. Prepare a bank of good quality, vibrant, eye catching images.
Keep it fresh
A good rule is one Facebook post a day and 4-6 Tweets a day. Use tools such as Hootsuite or Buffer to schedule posts and updates so that you’re always active. Look at when your audience is most likely to be online – that’s the time to post!
Read more in our packs for Planning, Creating and Running your project.