Don’t go too early with the press - a crowdfunding project that is flying makes a much better story then the crowdfunding project that has just launched or even about to launch.
Once you have press use it, add the titles that you appear in on your project page and provide links so people can read about you.
Top tip: Remember to include your project page URL (internet web address) in your press releases and communications so people can find your project and pledge on it.
Top 10 PR tips.
Contacting local papers is a great way of getting word out about your project and promote it to a large network of people. It can seem daunting at first but we want to provide you with all the tips to make it a lot easier. Having your project in a local paper can be very rewarding - you can always go back to them way after your project finishes and keep them updated too!
"It’s always a good idea to have some really good images handy, as a local newspaper loves a good photo!"
Don’t be scared about contacting your local paper – they will want to hear from local projects (and it saves them going out and finding the story themselves)! It’s really important to check what papers cover your local area, don’t just presume and contact one’s you think do, all papers cover a fairly specific area. Also, make sure you chase them, don’t just send a release and leave it, it’s always good to email again in a couple of days asking them if they got your release.
Below is a template of what your press release should include:
- Make sure your headline is catchy
- Sum up exactly what you’re doing
- Make sure your project name is in there and that you are launching a crowdfunding campaign
- Always put in your locatioc - this will make it relevant to the journalist
- For example: ‘London based ‘project title’ launch crowdfunding campaign to raise x amount’
- Make sure this is short and snappy - one sentence and straight to the point
- Think about this sentence as the one you will use if you had 30 seconds to explain your project
- Put your project name in there, what you need the money for and how much you want
- For example: ‘Project title, need x amount to help them …’
Next two paragraphs
- Now it’s time to explain your project in a little more detail
- Talk in depth about your idea but be careful not to go off topic
- What exactly is the money being used for
- It’s okay to use information from your project page
- For example: ‘The x amount raised through Crowdfunder.co.uk will be used for …’
- Add a quote - it's great to get your own voice in there
- Make sure that you use your quote to say how important your project is and why people should pledge and how they can get involved
- Always make sure the quote is from the project owner, or someone influential
- For example: ‘Your name, your title, said: We believe that ‘project title’ is a great project that will benefit the local community, the x amount of money we are hoping to raise through Crowdfunder.co.uk will enable us to …’
- Mention your rewards
- Let people know how they can get involved
- It's time for one final push for your great idea
- Sum it all up
- Remember to put the URL to your project page, for example: ‘Project title are offering some great rewards, for x amount you can get etc…’
Feel free to use this paragraph on crowdfunding at the end of your release:
Crowdfunding enables people with a great idea to ask the general public for the funding they need to set up or expand. The individual then sets a target for the money they want to raise and explains how it will use the cash. People can then make pledges for small amounts of money in return for a reward if the target is reached.