Get off to a good start

Get your project off to a great start by following this checklist:

“Line

1. Line up your first few pledges before going live

This is crucial because your project won't show up in the Crowdfunder onsite searches while it's at £0. You could pledge yourself with Stripe. If you want to pledge with PayPal you'll need to pledge with a different PayPal account than the one you connected with your project. Social proof is a huge aspect of crowdfunding and people will be much more likely to pledge their support if they see others have too.

“Campaign

2. Choose the right campaign length

Our experience - and data - shows that the ideal duration for a crowdfunding project is 28 days. It's a common misconception that more time equals more money, that is not necessarily the case with crowdfunding. Campaigns that run too long can run out of energy and momentum, a shorter deadline will focus your supporters on acting quickly.

“Ask

3. Ask for feedback

Before you launch ask your close network for feedback on your project page. You can send them the pre-live link from your project dashboard and ask them to let you know what rewards would encourage them to pledge, is your description clear and what suggestions do they have.

“Pick

4. Pick a good launch date

You can set a date in the future for your project to go live while you put the finishing touches on. Timing your launch date to fit with an event or key occasion can help . . .

“Reach

5. Reach out to your wider network

If you can get your project to 10% with a good number of backers before reaching out to your wider network that is a great way to start.

Build and use your community you gathered in the pre-promotion stage. Now your project is live, maintaining that initial promotion is vital. Start with the people closest to you: Tell your family, friends, colleagues and everyone you know.

  • Send out a friendly email to your entire network, telling them about your exciting project and how they can pledge

  • Make posters and flyers and distribute them in local shops and businesses

  • Continue using social media: Twitter, Facebook and LinkedIn. Fun fact: Assuming you have the worldwide average number of friends on Facebook (130) and you tell your friends about your project, if just 10% of your friends tell their friends then over 18,000 people will hear about your project. The numbers add up quickly!

  • Tweet a few times a day, retweet other peoples messages and respond to tweets to keep the momentum going

  • Follow us on Twitter and Facebook, so we can help promote your project across our vast network @crowdfunderuk

  • Hold a launch event and get people along to find out a little more about yourself and your project. Why not set up a few laptops and try and encourage people to make their pledge?

  • Approach your local newspapers and radio stations and include a photo for a greater chance of making the papers. More tips on how to write a press release here:

  • Share your widget: You can put your project anywhere on the web with your widget. It’s a great device for people to see how much you’ve raised. Just copy the code and paste it in your blog/website/forum and watch people click. Why not approach some larger websites and ask them to do the same?

  • Target online communities and make regular comments: Each place you visit online that allows you to comment you should leave a trail, continuously posting the link to your project page