Counting down to launch
Once you’ve decided on a launch date, make sure everyone has it marked on their calendar. Set up a virtual event on Facebook, send out messages or even postcards to start getting people excited.
Make sure that you are clear on the plan to promote your Crowfunder from the first day to the last. Check which messages you’re sending out to which groups, when they’re being sent, and how.
Launch day can be both exciting and nerve-racking. If you’ve put in the work and followed your plan, it could be one of the biggest and best days of your Crowdfunder campaign. There are three main ways of getting off to a good start. If you want to get off to a great start, do all three. Crowdfunder from the first day to the last. Check which messages you’re sending out to which groups, when they’re being sent, and how.
Line up the first 10 pledges
The hardest part is getting off zero, so aim to have secured at least 10-20% of your target in promised pledges before going live. Make sure those people know exactly when your project is launching and encourage them to make their pledge in the first couple of hours. Getting a strong number of backers early on will give your project credibility and make it look much more attractive to wider audiences
Pick up the phone
Call, text, WhatsApp, Facebook Messenger – all give you access to your friends and family at the touch of a button. Drop them a line to let them know that the big day is here as soon as your project goes live. Try not to stress if people don’t reply immediately. Give them a gentle reminder in a day or two, be persistent and they’ll probably still pledge in the first week.
Throw a launch party
The best way to get everyone excited about your campaign is throwing a party. It can be an informal affair in your living room or as lavish as you like. Ask all the key groups on your network map to come along and get them to bring a friend. Make it fun, showcase your project video, serve great food and introduce people to some of your rewards. Choose somewhere where attendees can access the internet on their smartphones or other devices and get the pledges flowing!
Read more in our packs for Planning, Creating and Running your project.