FYOT Fitness Apparel

A Business project Southampton, United Kingdom

FYOT Fitness Apparel

FYOT Fitness Apparel. A brand that caters to any person or athlete with a passion for fitness and a desire to look good whilst doing it.

They did it!

On 12th Feb 2016 we successfully raised



1 backers


56 days


FYOT (f*ck you over training) Fitness apparel, is a new brand that caters to any person or athlete with a passion for fitness and a desire to look good whilst doing it. As our name suggests our focus is to provide the avid athlete with good quality and stylish apparel and accessories, and position ourselves as the top retailer in this market.

  • We are the first and only fitness apparel brand situated in the city of Southampton. Our intentions are to obtain up to 80% market share amongst athletes living in the Southampton area, and also online across the UK and the rest of the world. we’ll achieve this through selling at sporting events, gyms and shows; we aim to be the central hub for fitness apparel online.

    What your investment will do;

    - Concept design and pattern cutting, to make all our products a unique design and of high quaily.
    - will allow us to design, make and stock a wide range of products for mens and womens wear.
    - Enable us to create a beautiful website that features our products but also health and lifestyle blogs, forums and more.

Fyot will carry a wide range of apparel fitness clothing and accessories. Our selection will range from the basics of stringer vests to fitted jogger bottoms. We will hold all products in a variety of sizes and colours to fit our target market base.  All our merchandise will be in apparel, followed by accessories, hats, and gifts. As we achieve and exceed our sales and profitability goals, Fyot apparel will add a complete women’s range to the product line and this will include a range of leggings, t-shirts, vest sports bras and jumpers. 

I'd like to take this opportunity to thank you for showing interest in my dream, and for believing in it enough to invest your money into me.
It is truly humbling.
If you would like to see the full businiess plan to see all infomation available, please dont hesitate to email me. Tomj.davies@hotmail.com