Who are we?
We are FU, the first dedicated Baijiu bar in Europe. What is Baijiu I hear you say? Pronounced bye-joe, Baijiu is China's national drink and the world's most consumed alcoholic drink. The literal translation is 'white liquor'. Baijiu is tradionally taken as a shot, but at FU you can shot it, sip it or have it on the rocks or in one of our carefully thought out unique cocktails. The Chinese for cheers is 'Gan Bei'. We have at most times about 20 different types of Baijiu, which is categorised by aroma, such as light, sauce, rice etc. We have developed our own unique artisan cocktails based upon Baijiu and we have infused Baijiu with ingredients such as kumquat,vanilla, chilli, chocolate, liquerice etc to give it another dimension.FU is not just about Baijiu, we have a unique cocktail menu, including all the classics, we also serve fine wines, carry a wide selection of international and crafts beers and high end spirits. You can also enjoy our inhouse home made dim sum dishes.
We are a small family business and we invested a lot of personal money in this project. We need to now raise money to take this business forward, by investing in more people, doing a lot more promotions and PR and to restore cash flows. Thanks.