Fledgling Business

A Business project West Sussex, United Kingdom

Fledgling Business

To raise money for vital stock and marketing to allow this fledgling business to fly!

About the project

At the beginning of the year I opened a haberdashery concession in a lovely craft shop.  The picture above was taken by a photographer at the local paper as they were doing an article about the opening.  Yes, it's me!  I'm pretending to make a pom pom!  During the months it's been open sales have been steady.

Sadly, I have had to stock it on a shoestring budget and have had feedback that my range of yarn is not wide enough and there is nothing for quilters.  I have trade accounts with companies that can fill these gaps but no money to place the orders.  If I can improve the offering and then do some targetted marketing to let people know about the improvements I can start to build a regular customer base.

The week I opend the concession, the last local wool shop closed.  Another haberdashery shop had closed earlier in the year.  This leaves my business in a perfect position to pick up the customer base, if they are happy with the stock on offer.

Also, the craft shop I am in offers space for classes and workshops and I would be able to offer regular groups and classes, if I could advertise the opportunities.  I've had small classes already but have exhausted existing opportunites for free advertising!

This is me with some of the ladies I was teaching to knit early this year:


Why invest in me?

I've been crafting for years and I call myself a multi-crafter as I knit, crochet, sew, paint, make things with felt etc etc  This means that I know my stuff and that has been really helpful when deciding what stock to buy and being able to give good advice to customers.

I am desperately trying to stand on my own two feet after a long sob story starting in 2009 when I got credit crunched!  I will really appreciate any help as it will be totally life changing to be able to take on this challenge to provide a living for me for the rest of my working life.

What will the money be used for?

The main chunk of money will be invested in beautiful and practical stock, making sure all the basics are covered so I can guarantee that customers can find what they want.  It seems like I'm asking for alot of money but alot of haberdashery stock, like fabric and ribbons is sold by the metre and just buying a roll of nice ribbon is up to £10 at trade price.  

Another large chunk will be advertising and marketing as the shop is outside the town centre and needs to become a destination!  

Look at all this haberdashery loveliness!  How can you resist?