Fab Forty Plus

Fab Forty Plus

Fab Forty Plus is a subscription box idea created to fill a hole in the subscription box market, specifically boxes aimed at women 40+.

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This project is using Flexible funding and will receive all pledges made by 4:36pm 2nd June 2017

Hello, my name is Kathryn. A year ago I was a forty-something, mature student mental health nurse. I had worked extremely hard for the two years previous to this in order to gain entry to university and build my confidence enough to do it. Unfortunately, a few months into the course my own health let me down and I am now on long-term sick until September 2018 where a review of my health will determine if I can continue. 

This event led to think about what to do with my life now. I don't just want to sit here for the next 18 months and believe I have much more to give. My interest in the subscription box model began before I started university and I had thought it may be a 'Plan B' if I didn't get into uni. As it turns out, 'Plan B' is the way for me to go now.

The idea for Fab Forty Plus subscription box was born out of a conversation I had with my sister during her 50th birthday celebration weekend. She subscribes to a very well known UK beauty box but, despite filling out a personalisation form, she finds that a lot of the items she receives are, as she put it 'not her style' and that her 20 year old daughter gets a lot of them. 

We went on to have further conversations about a  box specifically marketed at women over forty. We also discussed whether a constant stream of make-up and skincare is what this age group really want. What if a candle or a piece of jewellery was included? What if luxury treats or an inspirational art print was included?

I feel women of this age group experience life very differently to say twenty-something women. For many the kids have left home or at least don't need us as much. Many have successful careers where some, myself included, are still trying to develop a career for themselves. Beauty, fashion and homeware style may well be set in stone and we had to consider this when looking at potential product curation. This is the point we decided a choice for certain products would be given in order to allow customers to pick their particular style. We absolutely believe that middle age shouldn't be dull and boring and our curation of products will always reflect this.

Our copy includes the following statements:

Feel fabulous, live fearless and have fun everyday

Get a monthly mix of fashion accessories, homewares, luxury treats and beauty products delivered right to your door, every month. Fab Forty Plus the UK Premier Lifestyle subscription box for Women 40+ only £18 plus free shipping.

“Curation designed with women over forty in mind ..” 

Sick of subscription boxes aimed squarely at younger people? Each month FABFORTYPLUS delivers a gorgeous mix of fashion accessories, homewares, luxury treats and beauty products. For only £18 a month (+FREE P&P), the team at FABFORTYPLUS carefully curates each lifestyle box with women 40+ in mind. To enjoy a gorgeous mix of lifestyle items every month from on trend homewares, fashion accessories, luxury treats, pamper and beauty must-haves, sign up now. 

I am very passionate about this product and the potential it has. If I were to return to university in 2018 I will be 48 years old and a part of me feels that I am 'running out of time'. I know that this is not true but feel it is an all too familiar feeling for many women of our age bracket.  Ideally, the future would include the brand supporting women over forty to develop their dreams and aspirations and to live independant lives.