Help Ethical Journalism Flower - Support Our Fantastic Sustainable Magazine
Welcome to Our Sustainable World
Welcome to the inspiring world of The Ethical Hedonist Magazine - Together with our media partner, Team4Nature, we believe there is not enough high quality, thought provoking, ethical media and we want to change that! We are writing, photographing and filming our way to a sustainable media for nature revolution! Be part of this incredible change and help fund exciting, inspiring, quality journalism, free of vested interests now!
I'm Alison Jane Reid, the journalist founder and editor of a different kind of magazine. Together with my talented editorial team, I have a dream to write and create a 1001 new sustainable features and interviews - and then keep going, as we nurture and grow the magazine into a trailblazing, ethical, fair-trade, sustainable and organic online multi media platform, owned and run by its journalists, photo journalists and film makers. It's called Ethical Hedonist because I wanted to show that sustainable thinking is smart, cutting edge, inspiring, mainstream, and the future for our extraordinary planet. Green is most definitely sexy!
Why We are Crowd Funding
We are crowd-funding to bring you a whole lot more of the ethical media for nature your love! That means an expanded Ethical Hedonist each month with more beautifully crafted, inspirational features, videos and storytelling on celebrity green icons, nature, conservation, ethical fashion and all our key topics, whilst remaining independent and free of vested interests.
Sir David Attenborough to Slow Fashion Superstars
We feature iconic interviews with Sir David Attenborough on Climate Change, conservation and nature - to Prince Harry saving rhinos . To that you can add: inspiring, must read money columns on social impact banking and investing and lovingly crafted journalism on sustainable luxury fashion that makes the heart leap and well researched, intelligent articles on natural health and organic skincare.
How We Can Help You to Live an Inspiring, Green and Sexy Life
Fund Ethical Hedonist Magazine and help us create the No1 Magazine you can turn to for exciting interviews and features on nature, conservation and sustainable living. Not to mention being the No 1 green and sexy magazine to get all the news on how to live a better and more ethical, organic and conscious life, have fun and help your fellow humans!
"Ethical Hedonist is a beautifully presented magazine that follows the same principles as Eco Companion, helping to educate and inspire tomorrow’s ‘green consumers’ as part of a wider sustainability movement. We’re proud to partner with AJ and with Ethical Hedonist, and look forward to what’s to come!’ Max Sinclair, Co Founder, Eco Companion."
More Inspiring Ethical Media for Nature and the Planet
Making a film at London Fashion Week on organic cotton with film icon Jenny Agutter
Ethical Hedonist celebrates my two greatest passions in life: journalism and innovative ideas around the circular economy, environmentalism and organic food and farming. When the quality journalism I love vanished in print, I decided to reinvent it online and Ethical Hedonist was born!
Everything I Do Today is Inspired by a Tiny Organic Bakery
Everything I do today as the founder of Ethical Hedonist Magazine is inspired by a tiny artisan organic bakery, in my university town, Bangor, in North Wales. If Hogwarts had its own bakery, this would be it. This higgledy piggeldy jewel of an organic bakery changed my life forever because it showed me how important sustainable, organic farming is to the future health of our extraordinary planet and its people. We want to help stimulate a local and organic food growing revolution.
Championing local, organic and artisan food producers
My Track Record On Broadsheets and Magazines
Our founding editor, Alison Jane, comperes the cat-walk at The Ethical Hedonist slow-fashion tea party
My mission is simple – I am using the craft of feature writing and my track record on broadsheets and leading magazines to show that sustainability can be mainstream, innovative, fun, luxurious, thoroughly life-enhancing and better for people, animals and the planet we all live on. Together, we can create a more compassionate, sustainable world, free of inhumanity, cruelty and injustice.
"Alison Jane is an incredibly gifted writer and creative thinker. We have worked with her on a number of projects both written and photographic, always highly original, fresh and innovative." Ced Wells, Creative Director, AJ Wells and Charnwood Stoves.
Meet Our Editorial Team
Meet our growing team of talented journalists, videographers, presenters and photo journalists – , Rebecca O'Connor, Victor Olliver, Christian Bell, Dr Neeth Para, Scubazoo TV, Gianni Diliberto; and interns Ana Maria and Kevin Worrall. Together, we can’t wait to inform, captivate and entertain you with our beautifully crafted, multi media magazine.
Meet Our Editorial Team
Meet our growing team of talented journalists, videographers, presenters and photo journalists – Rebecca O'Connor , Neeth Para, Victor Olliver, Scubazoo Tv, Christian Bell, Gianni Diliberto; and interns Ana Maria and Kevin Worrall. Together, we can’t wait to inform, captivate and entertain you with our beautifully crafted, multi media magazine.
We hope you love our rewards. They are are all about harnessing my feature and fashion editing skills and the collective creativity and talents our of editorial team. It all about what we do best. From a special, E, collectors edition of the magazine - to my three, very different interviews with Sir David Attenborough. You can also have your name immortalised on the magazine website forever, because you made it possible for us to take this tiny magazine and grow it onto the world stage, as a force for an exciting new eco age. We also have a ticket offer for our night of slow fashion and debate in London. This will bring together some of the leading stars of the sustainable fashion movement, for a lively debate on fast v slow fashion. There will be a reception, with plenty of time to network, plus a market place, where readers will be able to buy and order beautiful garments made to last a lifetime. If there is sufficient support for this reward, we may also put on a catwalk. Interest in this event is already high, so make sure you snap up your ticket the moment we go live. Now to our business rewards. This is your chance to commission AJ and her team to create a one of a kind piece of storytelling on your sustainable luxury brand in words and pictures or film, with beautiful storytelling, panache and originality. Let us create the excitement and impact for you and reach your target audience of discerning, ethical luxury consumers. This is totally portable and for you to use to market your brand and create excitement. AJ has collaborated with some of the most prestigious, authentic luxury brands during her illustrious career: Chanel, Pringle of Scotland, Jaguar Cars, La Perla, The Post Office, Marks and Spencer, Escada, Charnwood/AJ Wells, David Nieper, Inlight Organic Skincare, Purity Organic Skincare and Voyage. Please get in touch before we launch to discuss your requirements - email@example.com
Now with our ethical partners, including Media4Nature, we want to take Ethical Hedonist onto the global stage and increase the size and content of the magazine now and into an exciting future. We want to be the No 1 intelligent, well-informed voice for a new eco age.
Our aim is to inspire you, make you think and be the magazine you always turn to for brilliant, well-researched features and advice on how to live sustainably, have fun and have the information you need to make exciting sustainable choices.
Alison Jane tastes a slow-food dish at L'autre Pied during an interview with Michelin-starred chef, Andy McFadden
So why should you back me and the Ethical Hedonist Team? I’ve been a leading British journalist for more than 20 years, and my interviews and features have been read by millions of people in The Times Magazine, You, The Sunday Times, Mirror Group, The Lady, Country Life, The Independent, Coast and The Illustrated London News Group. Recently, I was voted one of the top 100 ethical opinion formers on social media by the Triodos Bank and I have been championing sustainability for more than 15 years in national newspapers.
Zandra Rhodes - Princess of Punk Couture https://www.youtube.com/watch?v=qHsg5iP0EqA
We Want to Entertain You and Make Sustainable Ideas Exciting
Championing the slow-living market at the Rosewood in London
But let’s make one thing clear. We are not the hair shirt version of sustainability – we want to captivate and inform you and be the pied pipers for a low carbon, super sustainable world for all of us.
So what are we going to do with the money we raise from crowd funding?
Why We are Crowd-funding
Prince Harry helps to dart a rhino on a special conservation project with Wilderness Safaris
We are crowd funding to cover our editorial running costs while we develop our long-term revenue channels and really expand our ability to film lots more inspiring interviews and special features for the Ethical Hedonist YouTube Channel. We will also set up a foundation to raise money for paid bursaries and scholarships for journalists, photo journalists and film makers from the age of 16- 95 to work for the magazine. Post crowd-funding, we will also take on and nurture two undergraduate interns and offer them a monthly bursary for working an agreed number of hours for the magazine each month. Diversity is at the heart of everything we do. This is your chance to get involved and literally help make this magazine. Buy a reward that puts you right where the action is! How would you like to be my personal assistant on my next big interview, conservation story or ethical fashion feature?
Let's Make a Sustainable Magazine Together!
A team picture from the Slow-Fashion Tea Party
The time is now! Please join the Ethical Hedonist Magazine Revolution. Snap up a reward that will bring you up close and personal with me, the magazine and the incredible people I am planning to interview and film in the coming months. Don’t miss out.
This is your chance to be part of an ethical media for nature and people revolution - let’s make a different and extraordinary magazine together! - Alison Jane and Team Ethical Hedonist.
"Alison Jane’s Ethical Hedonist magazine is an amazing resource for all things stylish and fabulous as well as having heart. The Ethical Hedonist Magazine is an example of how we don’t necessarily have to compromise on the things we love to be kind." Actress Alexandra Dowling, Star of BBC Musketeers.
Ethical Hedonist is read all around the globe, with 1 million organic shares and an international global hit for Alison Jane's authentic interview with actor and passionate environmentalist, Colin Morgan. Alison Jane has a devoted following for her well-crafted thought provoking iconic interviews with Sir David Attenborough, Gordon Buchanan and her descriptive features and interviews with the stars of the sustainable fashion movement. She has twice been voted into the Triodos Bank Top 100 ethical opinion formers on social media in May and November 2016. Ethical Hedonist has 28,000 followers on twitter and growing.
"Ethical Hedonist is a magazine that shares stories that matter with an interesting and fresh angle. Alison Jane wrote a story about AmaElla Lingerie and we absolutely loved it. She has a natural ability to tell stories. We love the way she connects with the audience through her writing.” Lara San Gil, Co-Founder, AmaElla Lingerie.
Our aim is to disrupt mainstream, traditional print and online media, and offer an exciting ethical and sustainable media, focused on airing ideas around sustainability, fair-trade, eco tech innovation and the circular economy -and to do it with style, innovation and first class storytelling. We are also focused on nurturing journalistic talent of all ages to contribute and write for us, free of bullying and unethical media practices. It is vital we look after and nurture independent media, free of vested interests, especially with the rise of fake news.
Alison Jane interviews film icon Jenny Agutter
VISION AND MODEL
To create a vibrant, self-sustaining ethical and multi media publishing company that funds itself through advertising, sponsorship, creative consultancy and a journalistic foundation which will offer paid bursaries to journalists from the ages of 16- 95.
We are raising funds to cover our editorial running costs whilst we develop our long-term, sustainable revenue channels. We will be using the funds to film more features, news reports and interviews and buy second hand filming and pro camera equipment, so we have the capability to be a truly multi-media, sustainable magazine and publishing hub. In partnership with Team4Nature, the money raised will enable us to expand our coverage of nature and conservation topics and champion serious, well-crafted journalism on sustainable icons, slow fashion, organic and slow food topics, eco travel and ethical banking and finance. Part of the money will be used to pay back a government enterprise startup loan and we will also set up a foundation to offer bursaries and paid work to journalists, photo journalists and film makers from 16 - 95 - to champion diversity in the workplace. Our contributing journalists are offered joint revenue sharing with the magazine and we are pledging to take on either one full-time or two part-time undergraduate interns post-crowdfunding and to pay them a monthly bursary, dependant on hours worked.
Financial Breakdown for 2017
Staff- Editorial, Marketing and Interns - £46,000 (this is the lowest amount we can operate on for the next year and pay our staff the living wage). This will cover wages for two members of staff and two interns, one journalist trainee and one marketing and social media trainee.
Second Hand Filming and Camera Equipment - Approx £1,500
Editorial Admin £3,000
Government Enterprise loan payments - £2,600 pa
Journalist Foundation - £900 approx
Crowdfunding Fees - £4-6,000 , dependant on funds raised
Total= Our total target for the next year of Ethical Hedonist is £60,000 broken down into an initial £20,000 goal and 40,000 stretch target. ( Please note, we have chosen to lower our target on crowd funder, to manage the risk attached to successful crowd funding, as we are a small team and do not have access to professional marketing help). We have also applied for social impact funding from the Santander fund, which kicks in when our campaign is well-funded and they have approved us for support for our social impact journalism foundation.
"Ethical Hedonist Magazine has an amazing future and is ahead of its game. At The Philanthropy Club we see the trends of how more and more entrepreneurs, businesses and social enterprises are combining social good with compassionate commercialisation, resulting in a world of good and services that by default make a difference to society simply by purchasing. Ethical Hedonist is already there with a message for social good embedded into the very fabric of its features. Alison Jane is a journalist visionary and revolutionary in her approach to meaningful luxury. This is a space you have to invest in or regret not jumping in early. If you love ethical luxury and love the world you live in, fund EH and join the movement!" Afzaal Mauthoor, Serial, Sustainable Entrepreneur and Founder of the Philanthropy Club, London.
Sustainable Brands We Champion and Collaborate With