For years I have admired shoes from Louboutin, Gina, Casadei and Oscar De La Renta. I say admired because the £600 price tag is only for the chosen few. My vision is to bring exquisite design and quality to women across the world but at Kurt Geiger prices. There isnt really much out there in that price range. You have Dune, Carvela and Ted Baker to name only a few but the designs are far from the high end designer labels. I want to manufacture these shoes in the UK, guaranteeing work for British manufacture and the quality that goes along with it. It will be a completely different experience buying a pair of Dolly Daydream shoes. You will feel like you have bought a £600.00 pair of shoes. They will be beautifully designed and presented. The store will be elegant, pretty and glamorous. Customer service will be second to non and there will be little treats offered throughout the shopping experience. This will be more of an exciting experience and not just popping to town to pick up a pair of shoes. I would want this shop in Sheffield. I live in Doncaster and if you are wanting to purchase a high end pair of shoes, you go to Leeds. I think Sheffield would be the ideal place for this boutique.