Project aim
A fine fragranced tobacco odour remover, specifically designed for smokers. Our aim is to build confidence in individuals globally.
About the project
We looked at the 5 fundamental values of human life and spoke to numerous amount of people asking them what problems they had in everyday life, we came up with many ideas and picked the one we felt that would make the biggest impact in our lives. My co-founder and I are biochemists and therefore we felt we could use our recently acquired knowledge in our degree to design a product.
Our brand ideal is to make lives smell a little sweeter, all our decisions and products centre around this ideal. We wanted to make a product that would be incorporated into peoples everyday lives and not just a product that is a luxury but something that becomes a part of your routine.
There is no specific fragrance or spray designed specifically for smokers that would eliminate or stop odours from sticking on your clothing and skin. We aim to design a product that would not only stop cigarette smoke from sticking but have a pleasant long lasting fragrance too.
We would use the funding to work in a lab to design the fragrance itself, packaging and marketing the product as well as use the mentoring scheme to learn how to develop our company and grow.