DISCOVER YOUR ROOTS & SPREAD YOUR WINGS.

DISCOVER YOUR ROOTS & SPREAD YOUR WINGS.

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DISCOVER YOUR ROOTS & SPREAD YOUR WINGS

Cultural Travel Specialists and experts in global culture, and authentic experiences. With the flagship product, DNA Unwrapped™ taking center stage, Travel Unwrapped creates personalized journeys for travelers interested in discovering the most personal journey about themselves - their origins, seeing the world, and learning about other cultures.

The only company in the world offering a personalized travel itinerary created around your biological ancestry, Travel Unwrapped’s signature service, DNA Unwrapped™ uses DNA testing to help you learn about your origins, and then uses that information to plan a trip that helps discover the places you're from.  With Travel Unwrapped, you can see and experience the world in a whole new way.

FIND A NEW WAY TO EXPLORE THE WORLE

We live in a global world, one that can seem distant and divided when you’re watching the news from the comfort of your own home. Travel Unwrapped provides us with the unique and distinct opportunity to see and explore other cultures, learn about other people, and begin to understand the vast world we live in. Travel Unwrapped is an experienced team of specialists and worldwide brand partnerships, which offers unique and exceptional traction to the product. All too often, though, our travel plans turn away from authenticity and towards tourism, replacing genuine experiences with constructed ones. We set off to discover and explore new cultures where they exist, but instead find ourselves removed by the travel guides recommendations of the ‘top ten’ things to do and see.

When asked about travel, 75% of travellers s believe that cultural experiences are extremely important to their trip, and 71% wish they could include more cultural activities. The problem is, finding those genuine experiences are much easier said than found. Travellers crave culture, connection, and new experiences, not overpriced walking tours, typical museum visits, or other typical tourist traps. They want new experiences. In a post hyper-consumption era where the sharing economy is rising strong across all markets, the scene is set for a mindset of sharing and collaboration in our customers.

Our DNA reveals so much about where we come from. Most of us are far more diverse and have much more in common with people from other countries than we would ever have thought. We have started DNA Unwrapped™ because we want people to understand that there are more things uniting us, than dividing us.Travellers want to see a side of the world that they’ve never seen, and often times, it’s a side of the world that has a connection to their own personal histories. There is a universal curiosity  about our past, our ancestors and our roots and embarking on that journey is a profound and life changing one.  

Travel has the power of limitless possibilities,— so why is it so hard to find possibilities that are genuine, appealing, and meaningful

NOT YOUR AVERAGE TRAVEL COMPANY

At Travel Unwrapped, we see travel differently. We truly believe that by seeing the world, you can change it, but to do that, you have to have to start with authentic experiences that truly matter. We’re here to help you do just that.

As cultural travel specialists, we believe the key to incredible travel lies in authenticity, expertise, and, most importantly, a personal touch. We’re committed to curating one-of-a-kind experiences that take you beyond typical travel, beyond normal vacationing, and into a world of meaningful cultural experiences that matter to you, and to your past.

It’s More Than A Journey —  it’s discovering your roots & spreading your wings

We then use that information to create a personalized travel itinerary that brings you to the countries and regions that matter to your ancestry, helping you uncover your past and change your future.

The process, though unique, is simple: send you a DNA testing kit to complete at home, and once it comes back from the lab for testing, the travel experts at Travel Unwrapped get to work creating a trip that takes you to your place of origin. But the trip is more than just touching down in the country your family originated from — it’s a culmination of cultural experiences aimed at helping you understand where you came from that include unique places to stay, authentic activities over touristy ones, exclusive access to some of the world’s most revered sites,  and face-to-face interactions with new people and places. We even offer the services of a private genealogist, historian, or anthropologist during your trip, to help you learn as much as you can about the place your family once called home.

We help you fill in the gaps of your family’s past, while helping you make memories for an enriched future.

There is no journey more personal than DNA Unwrapped™. Through a team of travel experts, and in partnership with the world’s best brands brings together a unique experience.

Our Goal Is Authenticity & Accuracy
At Travel Unwrapped, we’re a group of highly knowledgeable cultural travel specialists. We are dedicated to designing  authentic travel experiences that help you understand the cultures and countries you're visiting. Our portfolio includes breath taking destinations and authentic experiences, and in partnership with the world's most luxury travel brands -  ensuring that every journey is curated with only the best style and service in mind. For the leisure market we offer one of the only personalised affordable services.

 

We Work With You

Leisure travellers
Travel Unwrapped wants to help you create a trip that’s not only personalized and unique, but one you can actually make. With the help of our experienced travel experts, you can create an itinerary that brings you the places you’ve always wanted to see, on a budget you can actually afford.  When planning a DNA Journey, we work diligently to make sure you get to experience the countries and cultures of your past, without jeopardizing your financial future. We want you travel, we want you to see the world so you can start to change it, and we’re here to help.

Luxury Travellers
For a more bespoke service we offer a highly personalised experience, utilizing the leverage from the partnerships of our most exclusive brand connections. From private jet travel, staying in the world's most private and exclusive villas and private islands, to exclusive access to rare sites and historical points of interest (such as private viewings of the Sistine Chapel and UNESCO site Pompei). Our luxury travelers all have dedicated travel designers and 24/7 concierge and ground services to ensure their every wish is delivered.

Making Travel Truly Limitless
Travel Unwrapped has a unique and robust travel portfolio. We have a handpicked collection  of the world’s most incredible villas, hotels, private islands, and apartments. We have access to unique cultural experiences unlike no other. We know the shortcuts, the secrets, and the surprises, and we love designing them with you in mind.

Travel Unwrapped began as a simple travel company, but as we grew and expanded, we transformed into something different, something better: a one-of-a-kind global travel specialists that can help you discover new and exciting places while learning about your roots.

Our flagship product, DNA Unwrapped™, is a unique experience that starts with a DNA test by the experts at LivingDNA.com and ends with an expertly curated trip designed especially for you, one that is based on the results of your test and helps you learn and explore the regions of your true origins.

Currently, our product is complete and has the ability to trade. However, it is not yet fully representative of our potential reach and capacity due to funding and marketing limitations. We still have big plans for growth.

Early Market Traction
In the past year, B2B growth has been off the chart. We have grown our start up foot traffic of just a few dozen to over 2600 a fortnight  with 488 enquires in the first 72 hours. Currently, we have over 250 customers, all of whom came to us via word-of-mouth. Imagine what advertising and direct marketing can do. We have been picked up by the ILTM for a press launch in December and National Geographic Magazine has approached us.  Pentax Photography have signed a strategic partnership with us for competitions and ongoing travel content marketing. Infinity Foundry have signed a strategic partnership with us as our global ambassadors for culture and learning. We have found ourselves in the beneficial position of having DNA testing labs wanting to work with us. All IP for the brand is registered and secured.

Travel Unwrapped began as a simple travel company, but as we grew and expanded, we transformed into something different, something better: a one-of-a-kind global travel specialists that can help you discover new and exciting places while learning about your roots.

Our flagship product, DNA Unwrapped™, is a unique experience that starts with a DNA test by the experts at LivingDNA.com and ends with an expertly curated trip designed especially for you, one that is based on the results of your test and helps you learn and explore the regions of your true origins.

Currently, our product is complete and has the ability to trade. However, it is not yet fully representative of our potential reach and capacity due to funding and marketing limitations. We still have big plans for growth.

Early Market Traction
In the past year, B2B growth has been off the chart. We have grown our start up foot traffic of just a few dozen to over 2600 a fortnight  with 488 enquires in the first 72 hours. Currently, we have over 250 customers, all of whom came to us via word-of-mouth. Imagine what advertising and direct marketing can do. We have been picked up by the ILTM for a press launch in December and National Geographic Magazine has approached us.  Pentax Photography have signed a strategic partnership with us for competitions and ongoing travel content marketing. Infinity Foundry have signed a strategic partnership with us as our global ambassadors for culture and learning. We have found ourselves in the beneficial position of having DNA testing labs wanting to work with us. All IP for the brand is registered and secured.

Building Strategic Partnerships
We want our customers to have the most authentic experiences, which is why we’ve forged a partnership with LIVINGDNA.com and AncestryProGeneapologists.com. While other businesses tried and failed to partner with the DNA testing service giants, Travel Unwrapped was the only one that was able to convince them that our vision was worth getting involved with. Together, we’ve created a brand new way to curate travel experiences that help you discover your roots.

Growing Our Travel Portfolio
Travel Unwrapped has the most expansive portfolio of curate travel experiences on the market, and it keeps getting bigger. We have expanded our portfolio of 145 hotel partnerships to one that includes:

Up Next For Travel Unwrapped: The keyword in Travel Unwrapped’s future? Growth, and plenty of it. We have exciting developments that will help us become the global player we know we can be.

Increased Brand Visibility
One of our most important next steps is to utilize SEO and social media strategies to get people talking about Travel Unwrapped and DNA Unwrapped™. We also plan on creating our own original travel content and sharing it via blogs, vlogs, presentations, and podcasts. We will be launching aggressive PR and marketing campaigns with our partner, LivingDNA.com, as well starting a Global Cultural Ambassadors and Young Global Ambassadors project aimed at getting people of culture and influence, especially those of the next generation, excited and talking about travel, and diversity. We are projecting to reach 500,000 young people by 2020.

Press Connections
Travel Unwrapped is the exclusive provider of Travel Content to New York’s Four Hundred Magazine. We also have key connections with the LA-based Ink. Radio, who has an audience of over 178,000, and UK-based Tatler Magazine, whose publishing director Patricia Stevenson has a personal interest in our vision.

Travel Unwrapped’s co-Founder and CEO, Rebecca Fielding, is a truly global citizen, and wants to help fellow travellers see and experience, so they can not only learn from it, but start to change it. Together with her co-founder Andrew Binks, they have created a service no one else could have.

Rebecca Fielding | Co-Founder & CEO | Named the youngest female magistrate in the UK, Rebecca has always had an interest in travel, community, and culture. A globetrotter herself, Rebecca has traveled all over the world, working as a travel writer and a Human Rights Advocate A true believer that cultivating understanding between  people starts by experiencing new people and places. Rebecca founded Travel Unwrapped to help people use information about their own roots and origins to expand their global view.   

MEET THE TEAM

Andrew Binks | Co-Founder & COO | After a serious injury knocked him out of the professional tennis game, Andrew turned his attentions to technology and found his true passion. Eventually finding his way to the Education sector where he headed up technologies for 12 years. A intuitive designer who understands how websites should feel and function, Andrew’s combined passion for travel and technology make him an essential member of the Travel Unwrapped team.

Steven Jack Fielding | Chair of the Board | Senior Marketing Manager, US Small & Midsized Business, Microsoft

Brian Bunsen | Vice Chair of the Board | Real Estate Director, Haute Living Magazine; CEO and Founder of The Fourhundred, an interactive media platform connecting readers and brands.

Janis Kavangher | Board Secretary | Over 16 years of international education experience

Zofia Sochanik | Board Member | Director, Philanthropy Matters

Gregoire Henin | Board Member | Co-Founder, Micro Mobility International

John Prentice | Board Member | Over 33 years in the travel industry; runs an online tour operation with £40m.turnover

Rosemary Hitinger | Board Member | Healthcare leader

Professor L.P. Fielding | Honouree Chair | Professor of Surgery