Those of you that have seen Cowspiracy will already understand the how important the film is (those of you that haven't: go and watch it, come back and then we'll talk).
It's films and acts like these that have the power to change the world we live in.
Even though hundreds of thousands of people have already seen the film, it's not enough.
If everyone could become better educated about the effects the meat and dairy industry have on the environment, we could be one step closer to a fairer and healthier world.
And even though the film is coming up on two years old, we need to push on - more people need to see it.
And this will help:
The ads will feature a mix of quotes, facts and stats from the film, as well as new copy lines to inspire people to watch the fim, and strong graphic imagery to catch the eye.
The campaign will run for 14 days and comprise of 30x 6-sheet digital billboards (bus-stop size):
(poster designs and content to be completed)
COSTS + FEES
£30,000 Ballpark figure from JCDecaux for 30x 6-sheet digital posters around major London train terminals for 14 days
7.5% Creative, design, and campaign management
6% Crowdfunder fees
2% Stripe payment fees (on pledges made by Card)
0.5% GoCardless fees (on pledges made by Direct Debit)
4% PayPal fees (on pledges made by PayPal)
If we hit the stretch target of £80,000, we will be able to have twice the number (60x) of posters up in London train stations.
Any additional money over £50k will be used on additional advertising, or donated to the Animals United Movement Films to support their future projects.
LAST OF ALL... THANK YOU!
Thanks for looking and please get in touch if you have any questions.