Xero love supporting small projects with big ambitions and know that even the smallest ideas can make a big difference.
Xero is beautiful online accounting software that helps over 100,000 UK subscribers stay on top of their finances. Each month Xero chooses a project to be its ‘Beautiful Project of the Month’, a project that stands out both as an inspiring story and one that’s successfully gathered lots of support of their crowd.
And April’s winner is… Rejuce!
Rejuce take fruit and veg surplus and save it from going to waste by turning it into beautiful juice.
- Rejuce raised £10,260
- Gathered pledges from 174 backers
- All in 56 days
Rejuce have used the money they raised from the crowd to cut down on time waste, too. They’ve bought a washer lifter mill so they no longer have to wash, lift and chop the fruit and veg by hand. And they’re also the proud new owners of a high top transit van (with trailer licence!), making it easier to collect even more fruit and veg in bulk.
Project owner Tom has been blown away by the amount of interest his project has generated:
“I knew my friends would be interested in this but I’ve been amazed at the amount of people who pledged for our project. It shows that it’s not just me who is passionate about reducing food waste.”
“Crowdfunding has enabled us to ramp up production to 10,000 litres a day. These economies of scale have lowered the cost per unit so much that we are now in the process of outsourcing the bottling to a professional packer. This is huge for us as it means we are in with the chance of selling to large retailers here in the UK. We’ve already been approached by one food retailer off the back of our crowdfunding project.”
Growing a business as quickly as Rejuce means keeping on top of the accounts, and Xero are helping out with three months’ free accounting software. “I need something simple and quick to manage that I know I won’t have to move away from in a year when the business has grown further,” says Tom. “Xero has a great reputation and ticks all the boxes for me.”
All Crowdfunder projects are able to take advantage of a free trial of Xero and get 50% off Xero accounting software for six months. Read more about the Xero accounting software deal here.
Rejuce started life selling at festivals and by this time next year we expect to see bottles of yummy Rejuce on shelves in some of the UK food retailers. And don’t worry – festivals are still part of the plan. You’ll find Rejuce serving up beautiful juice at Glastonbury, Green Man Festival, Secret Garden Party, End of the Road festival and LeeFest. Phew, Tom is a busy man!
Grow your business beautifully with Xero.