Project Focus: Stoneham Bakehouse

This community bakery looked to the crowd to raise the dough that they needed to kit out their new premises.

£23,445 • 273 Supporters • 14 Days

With deep roots laid in their local area, Stoneham Bakehouse CIC acquired new premises after two years of using generously donated oven space across the community. After realising the benefits of baking when battling anxiety and depression, director and project owner Simon wanted to share the therapeutic nature and experience of making bread with the local community.

With the vision of turning the new premises into a hub of activity, Stoneham Bakehouse came to Crowdfunder to raise the funds needed to kit out their new premises. As well as producing delicious baked goods, they continue to maintain an ethos of supporting well-being within their community.

We spoke to Simon, project owner of Stoneham Bakehouse, to find out a little bit more about their crowdfunding success. 

Why did you decide to Crowdfund?

After listening to a local social enterprise talk about their recent crowdfunding campaign and it’s benefits, we felt that it would be a great option for Stoneham Bakehouse. Not only do supporters become future customers, but it’s a great way to find out the plain fact of whether people actively think you have a good idea.

As a community business, having the community being able to quite literally buy into us was important.

How did you promote your project before it went live and whilst it was running?

Social media featured strongly before, throughout and after our campaign. We’d spent a year or so building a crowd, so we asked them to back us, and asked them to share share share too.

It was important to go beyond social media though; so we did newspaper articles, had a couple of open days (pop up bakery), and got an interview on the local BBC radio station.

What are your top tips to other project owners and those considering crowdfunding?

We managed to raise our money in a fortnight. We were told that the most productive weeks of a campaign are the first and last, so we took the decision to get rid of the middle bit.

It won’t suit everyone, but we knew that constantly promoting ourselves for weeks would be hard work – so do consider a short snappy campaign if you believe that you have the Crowd ready to succeed.

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The crowd are stretching funds to support health and well-being projects