Where are they now – revisiting Food in the Hood

At Crowdfunder we are privileged to be asked to share in the start of the journey for so many exciting projects. Whether the project is for business or the community, for education, sport or the arts we know that raising funds via Crowdfunder is just the first step in a long journey which turns ideas into success for many of our project owners.

Whilst we encourage our project leaders to keep in touch with their backers as the journey unfolds, it is always exciting for us to catch up with the projects and see how they are doing. That’s why we were particularly pleased to hear from Annette Currie of Food in the Hood. Annette got in touch recently to let us know that she has finally got her street trader licence, enabling her business to “sell home style food, and target customers at tea time in their own communities.”

Food in the Hood is a perfect example of how great ideas can be brought to life with determination and drive. Taking on the ‘junk food’ takeaway market, the business aims to sell healthy home style meals from a mobile van; effectively bringing home cooking to the doorstep. Business entrepreneur Annette originally approached Crowdfunder to raise £3000 to help towards kitting out the mobile kitchen and to help fund the publicity dive.

As with many businesses which are pushing back the boundaries and doing something new there have been some delays along the way, not least in the time taken to get a mobile food licence. In this, Annette says that she has had some great help from individuals on the local council and she is now part of an entrepreneur programme in Scotland which is also proving useful.

Now that she has received her street trader licence, the challenge for Annette is to build up her customer base and to spread the word about how takeaway food need not be junk food. For example, at the moment she is not allowed to trade within 500m of a school. Annette hopes to work towards changing this attitude and to this end she is creating a range of foods such as healthy pizzas which will attract teenagers and wean them off junk food. To better understand the teenage food challenge, she is also running a survey on teenage food preferences which can be accessed via the Food in the Hood Facebook page. She also hopes to hit as many smaller festivals and events as possible this summer to spread the word about healthy takeaway food.

She may have had some delays along the way but Annette is a perfect example of someone who is determined to take her idea to the market. Annette believes that it is “central to the whole philosophy of Food in the Hood that we are a business – sustainable & profitable (one day!) AND giving back to communities,” adding “that’s how all businesses should be and we should get away from the idea that making a profit is bad. It’s how you make it and what you do with it that matters.”

Promoting the idea of healthy eating, supporting and making a difference to the community and getting a viable business off the ground takes time and effort but now that Annette has her licence she can only go forward from here.



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