Our Jess Ratty sat down with What A Melon’s Olly Bolton earlier today to discuss his huge success in VOOM 2016 and how he crowdfunded alongside his pitch.
When the drinks entrepreneur entered Virgin Media Business’ VOOM 2016, he had no idea that he would walk away with a huge £112,000.
But with their cool branding, engaging social media and messages carved into watermelons, the team had us (and Sir Richard) all captivated.
Since their Crowdfunder success, What A Melon is now stocked in nationwide shops, including Holland and Barrat, Wholefoods and soon to be found in Sainsbury’s!
While speaking to Jess, Olly reflected on his time in VOOM, what made his crowdfund so successful, and why he chose to avoid the big banks.
If you’re thinking of crowdfunding your business, or entering VOOM 2017 this is a must see!