Welcome to The 12 Days Of Crowdfunding… a celebration of our top picks from 2017 – and trust me, there were a lot to choose from. We take our hats off to all of our project owners, who are a collection of some of the finest changemakers out there. They are working hard everyday to make their mark on communities across the whole of the UK, with the help of the Crowd of course. We wish you all a very Merry Christmas and can’t wait to welcome in the New Year with the same resolution that we always abide by (we don’t mind if you want to steal it as yours too)… Make Ideas Happen.
In October 2017, Catch The Sunrise achieved crowdfunding success to launch their jewellery brand – raising an incredible £3,414 from 72 supporters to make their idea a reality.
Born out of early morning musings, road trips and fresh air, Catch The Sunrise is the creative endeavour of our very own Sami Mauger, Head of Coaching & Project Innovation at Crowdfunder. Looking to launch the debut collection, Sami offered supporters the chance to pledge and pre-order exclusive pieces of jewellery, promising for each item (with customisation also available) to be hand-made and delivered in time for Christmas. All handcrafted in Sami’s studio on the Cornish coast, the brand’s signature style is centred on simplicity and designed with wild women and adventure seekers in mind.
With one of the best coaching teams in the business, we were excited to discover that Sami was hatching the plan to launch her own Crowdfunder.co.uk project for the very first time. We followed the journey from planning and creating through to running her project here. Now that a couple of months have passed since successfully closing her project, we caught up with Sami to find out about life after crowdfunding and how she’s been getting on with delivering the rewards.
“I was crowdfunding to purchase the tools and equipment that I needed to get the business off the ground, and I had to wait for this to all arrive after my project closed before I could start making the rewards. Some pieces of equipment were really easy to source, but some of the other things (one thing in particular), I had to order in. This particular item was custom made in California – it’s a stamp that you can use to mark metal, customised with our branding. You can get them in other places, but this one is special because the way that they provide it means that it fits perfectly on the tags I’m using on the back of our necklaces – it’s 100% perfect!
This waiting period gave me time to contact all of my supporters and check on their details for the rewards, as there were options for customisation such as stamped words and different coloured threads. I found that a lot of people hadn’t decided yet, so it did take a lot of chasing to get all of the responses and get this locked down. Everyone has now responded and I’ve delivered pretty much all of the rewards, with the last few heading out this week. Plenty of time to spare!
I took all of this timing into account when I was planning my project. I’d worked back from the year’s last posting dates and how long it would take for the equipment to arrive, and I think that’s quite important.
I’ve had the most amazing messages back from people who have received their rewards and are loving them. They’ve been tagging us on Instagram and leaving reviews on Facebook, which is really great. I haven’t even launched my official online shop yet and I already have a bunch of customers who are really happy – all achieved through crowdfunding.
The other thing is, on a very personal level, when I’ve had to hand make a certain amount of rewards at the same time, it has really shown me as a maker what is a real pain to make and what’s not. It’s been a massive learning curve because when you are developing a product, you take great care in the process, and some things I offered as a reward, I definitely won’t be offering as a product in the future because there are simply too many processes!
My top piece of advice to anyone thinking about crowdfunding would be to believe in what you are doing, because you have to be 100% sure that the thing you’re offering is worth it. Otherwise, it’s going to be really hard for you to go out to your network and ask them to support it. Offer something worthwhile for them to believe in.”
You can take a look at this successful Crowdfunder project here.