Crowdfunding With Sami: Running Your Project #3

With one of the best coaching teams in the business, we were excited to discover that Sami Mauger, Head of Coaching & Project Innovation here at Crowdfunder, is planning to launch her own project for the very first time.

You can see Sami’s project here – Catch The Sunrise

Hi Sami! So there is now only one day to go until your project closes. What have you been busy doing since we last spoke?

Last week, I spent a lot of time collecting content, planning and pre-scheduling as much stuff for this week as possible – I knew it was going to be really busy. As I mentioned last week, the middle point of a Crowdfunder project is always the quietest point, so it’s a great time to form a really decent plan for this last week. I’ve been carrying around bits of paper with my Monday-Friday plan for this week on! I made sure to do a really big round of follow ups to lots of people that I have been talking to, or who expressed an interest in supporting my project but haven’t done so yet. Direct messages via social media or by text and harassing my colleagues by the coffee machine – I’m sure some of the guys will vouch for that! Yesterday was a big day for my project, so it really paid off.

By planning this week, I’ve ensured that I have different things going out on different days, such as more new rewards. Everytime I add new rewards, I need to make them and photograph them – so I’ve almost had to plan backwards to incorporate this.

To sweeten the deal for my current supporters, I announced via the project updates tool and through social media that anyone who has pledged on three or more items is going to receive another little bespoke item that I will add into their package for free. I’ve already had two people come back and pledge on another item to bump them up into this category, so this has worked really well.


This sounds great! What are you doing for these last couple of days, before your Crowdfunder project closes?

I’m in the middle of my five day countdown. I don’t want to lose the momentum of engagement, so I’ve been mixing up my messaging on social media to focus on some of the key things that really encourage people to pledge on my rewards, such as free UK shipping, the handmade quality, and the fact that it can be delivered in time for Christmas. To make it a bit more fun, I’ve put a picture of a surprised looking animal each day alongside this countdown. It’s totally unrelated, but it’s quite fun and that is what my project is all about. Today, it’s a really surprised looking cat, yesterday a squirrel – just you wait for tomorrow! My project closes at 8PM tomorrow, so I’m going to have a bit of an informal closing party at a local pub in Newquay, which is also a bit of a birthday party (as it’s my birthday today). It will be really nice to get everyone together and I’m going to bring my ring sizer so that people who have ordered items locally can have the opportunity to get their jewellery sized up for the perfect fit.

So, what lies ahead after your Crowdfunder project closes?

The period after a Crowdfunder project closes is so crucial as it can make or break the relationships with all of those supporters that you’ve gained. I’m going to make sure that I am communicating really clearly in order to keep everyone up to date with what is happening. I’ve put my estimated delivery date as December, so it gives me a month to make everything and get it sent out. If that falls behind for any reason, I’ll let people know straight away – but I don’t see any reason why it would. I just need to get in the studio and get on with it now! I’m also going to send a survey to everyone to get some of their bespoke requests for the rewards, but also to ask for feedback on the products. I’ll use this as an opportunity to get my supporters to sign up to my new newsletter too – I really want to take advantage of this client base that I have built up.

The great thing is, my Crowdfunder project will be there forever – it won’t vanish. It will become part of my story when I launch my online shop later this year. I’ll keep using the project updates every so often, as all of my supporters will receive notification when I do so. They’ve bought into this journey and vision – I know that people love to hear what happens in six months, a year, or two years down the line.

We’ll catch up with Sami in December to find out about life after crowdfunding and to see how she’s getting on with delivering her rewards.

There is still 1 day to go on her Crowdfunder project, so be sure to check it out if you haven’t done so already.

You can also follow Catch The Sunrise on Facebook and Instagram.

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