The charity raised over £100,000 in less than two months, making it possible to send out thousands of food parcels and host a party for 4,000 vulnerable children on Christmas Day.
Children enjoyed warm clothes, a hot meal and security on what can be the most challenging day Kids Company is one of over many charities to launch a crowdfunding campaign with Crowdfunder, and topped its leader board as the organisation’s most successful charity fundraising campaign so far.
Charities are now behind one third of Crowdfunder’s campaigns, enjoying the benefits of a platform that will help them both campaign and fundraise – ideal for organisations with little or no marketing budget. Other charity crowdfunding appeals with Crowdfunder have included Hearing Dogs for Deaf People and Save the Nightshelter, between them raising nearly £40,000.
How did Kids Company run such a successful campaign during December – at a time of year when most people, and businesses, are scraping the bottom of their budget barrel?
- The team at Kids Company started to create a buzz about their campaign through social media and with their supporters weeks before the launch. Their backers were primed, and ready to take action.
- The essence of the crowdfunding campaign was straightforward – let’s give a child the gift of Christmas. This is a message that’s easy to understand and connect with emotionally, as well as, crucially, share.
- With a ready following, simple message and easy-to-use online platform, supporters were able to share the appeal, and campaign updates, through the very immediate world of social media.
- As with all crowdfunding campaigns, Kids Company offered backers a reward. These ranged from tea with its founder, Camilla Batmanghelidjh, to clothing by a well-known designer and tickets to see Annie Mac Live, amongst a wide selection of other generously donated gifts. These rewards were continually updated throughout the campaign.
- Supporters could give as little as £10 and as much as £10,000.
Kids Company has presence in London, Bristol and Liverpool, with a large pool of supporters in each location. Their reach allowed the campaign to grow fast, and touch many individuals and communities throughout the UK.
Suzie Curran, Fundraising Manager at Kids Company said: “Crowdfunder attracts an average pledge that’s higher than other UK-based crowdfunding platforms, a big draw for any organisation. And the team there gave us lots of tips for planning and launching our campaign, making sure we made the most of every single opportunity. We are now planning our next campaign which may be on a more local level”.
Charities wishing to crowdfund are welcome to talk to the Crowdfunder Academy about how they can launch their projects and launch innovative new fundraising campaigns – email firstname.lastname@example.org.