Breast cancer charity CoppaFeel! has today announced their first Crowdfunder campaign to raise money for their Boobettes – the power rangers of the boob world!
Boobettes are volunteers who reach out to community groups, schools and businesses across the UK to help raise awareness of breast cancer. With nearly 12,000 people dying from breast cancer every year in the UK, their work is crucial.
This innovative campaign allows the 17 Boobette fundraisers to engage and fundraise in their local areas individually, with all proceeds going into one big Boobette pot. Each Boobette will be in charge of her own local project within the campaign, which means she can set unique rewards that will specifically appeal to local donors.
This fresh approach goes a step beyond traditional fundraising; the public will connect with the cause, they’ll feel a sense of inclusion and attachment to the campaign that they simply wouldn’t with a standard donation.
Sophie Dopierala, CoppaFeel! Health and Education Manager commented on the campaign:
“We are super excited to launch our Crowdfunder campaign, which sees our Boobettes raising both funds and awareness throughout Breast Cancer Awareness month. We believe this is a great way to not only ensure we can continue to speak to thousands of young people in schools and colleges but get the nation talking about boobs and more importantly why they should look after them! CoppaFeel! rely on the support of our wonderful Boobette volunteers to deliver our breast awareness sessions and we want to make sure we can continue to support and develop the programme in the years to come so we can reach even more schools and colleges with our message.”
Joanna Forest, CoppaFeel! Boobette Volunteer added:
“I first came across CoppaFeel! and it’s lifesaving awareness message on Twitter. To be part of the Boobette team and to be helping such an amazing charity makes me really proud. I am so excited for this Crowdfunder campaign because it’s so important that I and the rest of the Boobettes can keep sharing our cancer stories directly to young people and to encourage them to check those boobies!”
Si Walker, Head of Partnerships at Crowdfunder said:
“We are delighted to be working with one of the UK’s most prolific and exciting breast cancer awareness charities. The CoppaFeel! campaign has been created to not only raise vital funds for the charity, but also to raise awareness of the importance of checking for breast cancer. CoppaFeel! are innovating in charity fundraising by launching a campaign to enable their fundraisers to reach out individually to their local communities, with all funds raised supporting the Boobette service. By creating bespoke projects within the wider campaign, the Boobette fundraisers are able to offer unique local rewards for donors to pledge on, creating a long lasting, and personal link to CoppaFeel!.”