Ask The Midwife

Ask the Midwife is an app that families can download and get fast, professional advice when they need it most. Help us develop it!

£390

of £50,000 target

12

backers

16

days left


Who are we?

Ask the Midwife is the UK's first health advice app designed and run by registered midwives for women and their families. Users can download the app, ask any pregnancy, birth and postnatal questions and get a fast, professional response from a midwife. We are the first midwives to step out of the box and take a giant leap in innovation for maternity services to offer real time health advice via an app. 

There are 40 independent midwife consultants behind Ask the Midwife, who are all Nursing and Midwifery Council (NMC) Registered Midwives who offer advice based on the National Institute of Health and Care Excellence (NICE) Guidelines. The app is currently available 14 hours a day, 7 days a week with the vision to be a 24 hour service in the near future.

We offer an alternative income option for midwives. The majority of midwives are women, who inevitably end up having families of their own, so by offering a work from home platform we are giving midwives the opportunity to do home based work alongside clinical practice. We also want to make a difference to health outcomes for mothers and babies, by dissuading people from accessing health advice on search engines like Google, and offering them a proffessional service they can access online instead. No more Dr Google... just Ask the Midwife instead!

The story so far...

Founder and midwife, Hannah Harvey came up with the idea to create Ask the Midwife when she was on maternity leave and her son was 8 weeks old. Since the idea was created a year ago, Ask the Midwife has grown from strength to strength. 

  • Over 14,000 followers accross our social media platforms that were launched 8 months ago
  • Over 1500 people subscribed to our mailing list
  • Shortlisted for the Worthing and Adur Young Achiever business award
  • 1500 downloads in the first 3 months
  • Within the top 50 in the iOS app store medical category charts within the first month
  • 8% paid conversion rate within the app - compared to UK average of 2.18%
  • Interest in partnerships from baby industry giants

The ByteMobile report found that on average, 47 percent of total subscribers using one or more mobile health application use a pregnancy related application, according to the report. This is higher than any other type of mobile application used, proving that pregnant women use apps to gain information more than any other group of people.

Hannah Harvey, Founder of Ask the Midwife, said, “I set up Ask the Midwife to reach as many families as possible to make sure everyone has access to fast, professional advice. Mums, dads and other family members can often forget to ask the questions they’ve been meaning to during an appointment, have a sudden concern or have a query they don’t want to ask about face to face, this is where the app can help and work alongside NHS care. Turning to Google is often what happens when parents are worried but there’s no guarantee that the advice is accurate, with Ask the Midwife they’ll be able to chat to a friendly professional. Through the app we hope to improve health outcomes for mums and babies and ease concerns.”

Why are we crowdfunding?

We are crowdfunding because we want to make a social impact. We want to reach as many people as possible and offer them additional midwifery advice at the touch of a button, to give them the reassurance they need through pregnancy, birth and afterwards. 

The Ask the Midwife app wants to bridge the gap between NHS and private care to ensure all parents are fully supported and have access to the advice they need, when they need it. The app comes at a time when the NHS is facing financial constraints and, in some cases, this is leading to staff cuts. Typically, first time mothers will have up to ten antenatal appointments that give them an opportunity to ask questions. Ask the Midwife wants to supplement these visits by providing a line to contact an understanding professional outside of these slots. 

We are hoping that people will see our crowdfunding campaign and support our cause. After all, we want to help as many women and families as we possibly can - so please help us reach as many people as possible by pledging today!

What are the funds for?

Now we have launched the iOS app and can see the potential it has, we want to reach the rest of our target market by building the Android and Windows Phone versions. We also want to be able to reach as many people as possible and build a successful marketing campaign that reaches everyone we want it to reach so we can help as many people as possible get access to fast, professional advice online.

  • To build the app on Android/Windows Phone
  • To build a successful marketing campaign to reach as many people as possible
  • To maintain the iOS app 

Thank you for taking the time to read our campaign and please pledge today!