Project duration

Project duration

How long should your project be?

You will need to engage with your personal and professional contacts to make your project a success. 

Four to five weeks is the sweet spot.

Choosing a short and sharp campaign means you can get your Crowd excited and maintain a sense of urgency. 

Longer campaigns can start to lose steam and might actually end up becoming annoyingly repetitive.

When picking your launch date, be aware of the calendar and factor in any events that might slowdown or promote your campaign. 

When choosing what time of the day to launch, keep in mind that whatever time you launch the project, it will end at the same time of day – choose a time that will allow you to have a big push at the end.


Most pledges will come in at the beginning and the end of your project – so you’ll want to make sure you’ve got a great plan to keep engagement high the whole way through.

Sami Mauger, Head of Projects at

Crowdfunder Bootcamp: Creating your project

Watch Head of Campaigns Simon Walker in our short YouTube series, on hand to tell you share your vision for your crowdfunding idea by creating a compelling project. 

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Our crowdfunding experts are the best in the business and have created some brilliant guides, packed with information on every aspect of running a project to help you reach your target.

Get help in our community

Our online community is crammed with help from people who’ve been there and crowdfunded the T-shirt, sharing the tips and advice that helped them on the path to success.

Simon Deverell

"A four-week campaign gives you enough time to mobilise your supporters whilst maintaining a sense of urgency."

Sami Mauger

"A four-week campaign gives you enough time to mobilise your supporters whilst maintaining a sense of urgency."

Matt Giles

"Your campaign can last anywhere from a day to eight weeks, but it's important to understand that more time doesn't necessarily mean you'll raise more money. Four to five weeks is usually the sweet spot."

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Do your research! We checked out similar projects to make sure our target wasn’t unrealistic. Speaking to other successful campaigns helped us a lot.

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