a right rockin' rebrand

A Business project Okehampton, Devon, United Kingdom

a right rockin' rebrand

rockin' beads is rebranding to become The Woolly Beader. Help pay for new shop signs, car adverts and marketing.

New stretch target

We've still got plenty of beads and Donna makes new ones every week but The Woolly Beader could definitely do with more wool!!! Any extra funding will go towards getting in a new local 100% wool brand and some more stotage units to display it in!!!

Who Are We?

In August 2010 rockin' beads opened in Tavistock, Devon. The owners, Garry Yeoman and Donna Tombs - that's us (just recently married in Scotland as part of our 'Year of doing everything in one go' - relocation from Scotland to Devon, setting up our first small business AND going back up to Scotland briefly to get married) created a much loved, award winning bead shop in Tavistock, arguably the Best in the West.

However, after 2 years of tramping across the moor on a daily basis we decided to relocate to the sleepy moor town of Okehampton where we lived. In a bigger shop in a more central location we were able to bring in yarn, a little at first then more, then too much to stay in those premises!!!

In August 2015 we moved across the lovely Red Lion Yard to a much more suitable unit, one where we could really concentrate on all things woolly. And that's the problem. We are called rockin' beads. We need a more suitable name.

We have a very loyal following, hello, to each and every one of you, and one of them came up with the most excellent name - The Woolly Beader (thank you Sarah White).

Why we need your help:

When we moved, we had to completely refurbish the interior of 7 Red Lion Yard, including a costly exercise to create a new lampwork studio (it is very lovely though). We had neither energy nor funds to rebrand at that time and anyway, we didn't want to confuse people even more than we already were.

So now, we need to show the world that we are no longer all about beads but just as much about wool and yarn.

In May 2016 we will transform from rockin' beads to The Woolly Beader but we need about £600 for shop signs, £150 for decals for the car and the rest is for website changes, leaflets, marketing and publicity.

Okehampton is a quiet town and our aim is to let as many people as possible know that it is home to a fantastic wool/bead shop with a great selection of both, an excellent range of classes and the best personal service you could hope for. 

Thank you so much for reading this far. We really hope you feel that you can help support this project.

A £10 Pledge will get you a handmade lampwork bead. Just pick from the designs below, tell us your  colour choice and whether you would like it pendant ready at no extra cost. There's no charge for postage either.

Top row: Dotty Stripes; Twisty; Cocktail Swirl; Rockpool - all in Blue

Row 2: Dotty Stripes in Lime and Purple

Row 3: Cocktail Swirl in Lime and Purple

Bottom row: Lime Rockpool; Woolly Beader Dartmoor Sheep (orange); Beach; Cocktail Swirls in Coral, Red and Pink

£20 Pledge will get you a special one-to-one knitting or crochet lesson. Whether Beginner or Improver, we can cover whatever you want and you will leave with a Woolly Beader Pattern, Ball of Wool and knitting needles or crochet hook.

£35 Pledge will get you a handmade Birthstone Heart Cluster Pendant on a Sterling Silver Chain. Donna makes these with Murano glass and 24 carat Gold Leaf. If this new design (using only Sterling Silver findings) ever becomes available in the shop the cost will be £50 so here's your chance to own something uniquely beautiful at a big discount.

Pick from:

January-Garnet; February-Amethyst; March-Aquamarine; April-Diamond; May-Emerald; June-Pearl; July-Ruby; August-Peridot; September-Sapphire; October-Opal; November-Topaz; December-Turquoise


£40 Pledge will get you a delightful Amigurumi animal - Grey Elephant, Orange Fox, Cream Polar Bear, Grey Rabbit or Purple Hippo. Handmade by Donna, he or she will be approximately 18" tall. This Reward is limited to 5 so if you want one you'd better Pledge £40 quickly.

A £50 Pledge will get you a 3 hour lampwork or Silver Clay lesson. We normally charge £60 for these great classes so if you've fancied melting some glass to make your own beads or messing about with the amazing Art Clay Silver then grab yourself a bargain and Pledge £50.

£100 Pledge will get you a spectauclar piece of jewellery, made from our wide range of gemstones or, even better, from a set of lampwork beads made specifically for you by Donna. You can pick from any of her favourite designs, you could even make some of them yourself. 


Donna and Garry XXX