About #WDYT

Crowdfund the evolution of our High Streets

#WDYT (What do you think) is a collaborative, business-led and Government-backed campaign that is accelerating the evolution of high streets across the UK.

The campaign was initiated by Gfirst LEP and is being delivered by Maybe* with core data supplied by LDC.

Dr. Diane Savory OBE, DL who chairs Gfirst LEP was previously chair of Supergroup (Superdry PLC)  where she was instrumental in taking it from an SME to a PLC. 

Polly Barnfield, OBE is CEO of Maybe*, a platform that connects the online, offline and social retail experience. She previously founded Everyclick, a platform that has significantly accelerated digital fundraising in the UK Charity sector. 

 LDC supply the base for the #WDYT campaign and Digital Influence Index. Matthew Hopkinson, LDC Director is one of the UK’s leading commentators on high street matters.

The #WDYT campaign is endorsed by ATCM (Association of Town Centre Managers) BIRA (British Independent Retailers Association) and ACS (Association of Convenience Stores).

What will your town or city get through #WDYT?
  • Daily ranking for your town and each of your retailers that can be matched to footfall data
  • Training and  activity to get your town’s retailers digitally active – see results
  • Access to support and tools  that ensures this is a  sustainable campaign for your town and your retailers

National supporters

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Apply to get started

Apply to get started, we will confirm your funding target based upon the size of your town, create your fundraising page for you and help you raise the required funds. Match funding maybe available.